Influencer Marketing: How to Earn Through Influencers

Have you ever wondered what is influencer marketing? With the rise of social media, it has become even more relevant. After all, content creators on social networks have shown that this medium can be very interesting to sell.

Networks such as Instagram or Facebook have become the main target of marketing strategies. That is why influencers have earned a great role as actors within such strategies. Do you know how to take advantage of this reality?

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What is Influencer Marketing and how does it work?

Before you ask yourself what is influencer marketing, you may not be familiar with this term. It’s relatively new, but it’s also easy to define:

  • Influencers are social media users who have a large following as a result of their social media activity. They stand out because they create content that can generate a lot of traffic and interactions. 
  • Because of this ability to attract an audience, influencers are hired by brands to promote their products. In many cases, they are responsible for linking their regular content to the company’s values.
  • Thanks to the power of influencers on social networks, the term influencer marketing has emerged. A strategy that aims to use their audience to increase sales of certain products.

Surely you already have an idea of how an influencer marketing strategy is proposed. However, here I will help you to know in detail how this planning is done. 

Influencer marketing strategy, discover the tricks of the trade

Now that you know what is influencer marketing, you’ll want to take advantage of it for your business. After all, the potential for growth is huge, not only in terms of sales, but also in terms of your overall popularity. How to develop such a strategy:

What is your goal?

First of all, it is important to know what you want to achieve with this marketing strategy. Some questions to answer are: 

  • What do you want to achieve with your strategy? Do you want to increase brand awareness? 
  • Do you need to sell a particular product? 
  • Are you looking for more traffic to increase your followers and therefore your visits?

These questions will help you get an idea of what you want to achieve with your influencer marketing strategy. Similarly, you should know your target audience, which should be defined by location, age, interests or the platform they are on.

Find your influencers

An essential step in your strategy is to find the right influencers for your campaign. In this regard, it is worth considering the following details:

  • Through hashtags, you can find influencers who are dedicated to a content of your interest. This is essential if you are looking for people who have experience with products similar to yours. 
  • Today’s most popular platforms such as Google, YouTube or Instagram can help you find influencers.
  • It’s not just about finding influencers, it’s about staying in touch with them. After all, you need long-term projects to achieve significant results.

Simply put, an influencer marketing strategy requires finding the best players. That’s why you need to reach out to influencers who are experienced, creative, and can provide you with good opportunities.

Marketing Metrics

Contrary to what many believe, marketing is not subjective at all, as there are indicators and numbers that help us improve our strategies. It is these metrics that you should know before you put together a strategy:

  • Many of the metrics are as simple as looking at the number of followers
  • The engagement rate is essential for the influencer’s content to be effective for your brand. 
  • Don’t just look at the number of followers. There are other metrics that can help you make better decisions.

There is no doubt that metrics are essential to choosing the best influencer. Especially if you want them to generate interactions with a specific audience.

Evaluate your influencer

When implementing an influencer strategy, pay attention to the results you are getting for your brand. You may need to make adjustments to the campaign or change the influencer: 

  • Select the influencers that best fit your project and choose one of them to launch the campaign. 
  • You will need to negotiate to set goals for the influencer to achieve.
  • Based on the goals, you will evaluate the influencer and decide whether to continue with the project.

Therefore, we can say that the influencer marketing strategy must have the cooperation of both parties. This is the only way to achieve a level of relevance on specific social networks that is in line with what both parties are looking for.

Why Influencer Marketing on Instagram?

Of all the social networks, Instagram is one of the most important today. This means that a large number of influencers focus on it to generate content:

  • According to some estimates, Instagram has more than 2 billion active users.
  • It is the second most downloaded application in the world, after TikTok. 
  • Carousels are the most successful publishing medium in terms of engagement, with a rate of 1.79%. 
  • 72% of Gen Z and Millennial members identify with and follow influencers on social networks.
  • It is estimated that 92% of marketing agencies value influencers positively for strategy development.

All this data has led Instagram to become the preferred application for influencer marketing in 2022. A sample of the present of this social network and how it is so important if you want to boost your brand. 

On top of that, influencer marketing is one of the largest industries in social media. We are talking about more than 14 billion euros that will be moved only in 2023, according to estimates.

Use influencer marketing for your advertising.

If one thing is clear, it’s that you want to have the best strategies to promote your Afiliapub referral links. Now that you know what is influencer marketing, why not give it a try?

You could be pleasantly surprised when it comes to your brand and its perception on social networks. Why not take the plunge? Combining Afiliapub’s plans with an influencer marketing strategy is sure to increase your profits.

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