How to Make Money with eSports Affiliate Programs
Esports is one of the fastest-growing industries due to the rise in popularity of video games like League of Legends, Overwatch, and Dota 2. Due to this rapid growth, new opportunities for people to earn money beyond just playing or streaming games have popped up. One of these opportunities includes esports affiliate programs.
These programs allow you to earn commissions by promoting gaming products, services, betting sites, and online streaming platforms like Twitch. Whether you’re a content creator, streamer, affiliate marketer, or someone who loves gaming, learning how to make money with esports affiliate programs can earn you a steady passive income.
But how do you start making money with esports affiliate programs as a beginner? In this article, we will provide you with the best tips on how to earn a substantial income through esports affiliate programs.
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Tip 1: Choose the Best eSports Affiliate Programs
One major factor that determines how much money you make in esports affiliate programs is to pick the right program. Each esports affiliate program has different payment structures and support level. The type of payment structure the affiliate program has affects how much you can make. Here are some payment structures you should look out for and their earning potentials;
Revenue Share
So, how revenue share esports affiliate programs work is that you earn a percentage of the money that users spend overtime on the affiliate site. For example, if you partner with Twitch streaming platform, viewers will subscribe to your channel for a monthly fee.
You will receive 50% of the subscription revenue, while Twitch will receive the other 50%. If you have a large active audience, that is when these types of programs are beneficial. An inactive audience will earn you nothing with this type of esports affiliate payment structure.
Cost Per Acquisition (CPA)
With this structure, you earn a fixed payment for each user you refer. For example, if you partner with an esports betting site, they offer you $50 per new user. So if you bring in 20 users, you make $1000 right away, even though those users you refer to continue betting or not. This payment type is only beneficial if you can consistently target audiences that are more likely to sign up for esports services quickly.
Tip 2: Create Helpful and High-Quality Content
One of the most effective ways to gain a large following and drive traffic and conversions is by creating high-quality content. Most esports affiliate programs have requirements on the number of followers, streaming time and average viewers you should have. The more followers you have, the more commission you will be paid for engagements and traffic.
There are two types of content: informational and promotional. Creating promotional content from the get-go won’t help you get a large following that you will need to qualify for the best esports affiliate programs. You have to create a lot of informative and helpful content at first.
You can write tutorials that answer common questions like “How to use promo codes on Bet365”. This type of content not only educates your audience but positions you as a trusted source. The best esports affiliate programs/brands always partner with individuals who are authorities in their niches and pay them a lucrative commission fee.
Tip 3: Build a Community and Leverage Social Media
Social media and online community forums are powerful channels for esports affiliate marketing. A community is one of the best ways to get affiliate leads, especially when you position yourself as a valuable member.
You can start a Discord server just for esports discussions or betting tips. When you provide value by sharing tournament predictions, match stats, and news, a lot of people will be willing to join your channel and click on your affiliate links.
If you leverage social media platforms strategically, you can use them to make money from esports affiliates. For example, you can join conversations on Twitter about ongoing esports tournaments or trending topics and include your affiliate links in them.
You can post short videos or reels with gameplay clips and tournament highlights with engaging captions on TikTok or Instagram to drive users to your affiliate page. The best part of social media affiliate marketing is that platforms, like TikTok, pay you for the engagements you get on your account. Now you have multiple sources of income.
Earn More With eSports Affiliate Programs
Making money with esports affiliate programs offers an exciting opportunity to turn your love for gaming into a steady income. By choosing the right affiliate program, creating valuable content, leveraging social media and building a loyal community, you can improve your commission over time.
Each tip plays a role in reaching and engaging your target audience, promoting your affiliate links, and driving sales. Success doesn’t happen overnight, but with consistency and a deep understanding of your audience’s interest, you can thrive in esports affiliate marketing.
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