{"id":37777,"date":"2024-04-17T02:13:35","date_gmt":"2024-04-17T02:13:35","guid":{"rendered":"https:\/\/afiliapub.com\/?p=37777"},"modified":"2024-04-17T02:17:33","modified_gmt":"2024-04-17T02:17:33","slug":"pesquisa-por-palavras-chave-no-marketing","status":"publish","type":"post","link":"https:\/\/afiliapub.com\/pt-br\/pesquisa-por-palavras-chave-no-marketing\/","title":{"rendered":"Pesquisa por palavras chave no marketing"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37777\" class=\"elementor elementor-37777\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-433e8cc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"433e8cc3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-3de92f5e\" data-id=\"3de92f5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4b3bb09c elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"4b3bb09c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pesquisa por palavras chave no marketing<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-12f40489\" data-id=\"12f40489\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10c6f3e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10c6f3e5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3ca942c4\" data-id=\"3ca942c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27451d30 elementor-widget elementor-widget-spacer\" data-id=\"27451d30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a65c4ed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a65c4ed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-52f1d2ab\" data-id=\"52f1d2ab\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60886c92 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"60886c92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/04\/Crie-uma-comunidade-criativa-48.jpg\" class=\"attachment-medium_large size-medium_large wp-image-37783\" alt=\"Pesquisa por palavras chave no marketing\" srcset=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/04\/Crie-uma-comunidade-criativa-48.jpg 768w, https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/04\/Crie-uma-comunidade-criativa-48-300x300.jpg 300w, https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/04\/Crie-uma-comunidade-criativa-48-120x120.jpg 120w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c07d889 elementor-widget elementor-widget-spacer\" data-id=\"7c07d889\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d39dc14 elementor-widget elementor-widget-text-editor\" data-id=\"7d39dc14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dentro do mundo do <\/span><b>marketing<\/b><span style=\"font-weight: 400;\">, a pesquisa por<\/span><b> palavras chave <\/b><span style=\"font-weight: 400;\">\u00e9 uma das principais formas de se <\/span><b>destacar <\/b><span style=\"font-weight: 400;\">dentro do que chamamos de <\/span><b>SEO<\/b><span style=\"font-weight: 400;\">. Em resumo, o SEO abrange diversas ferramentas e estrat\u00e9gias, mas a <\/span><b>busca por palavras chaves<\/b><span style=\"font-weight: 400;\"> \u00e9 t\u00e3o <\/span><b>importante <\/b><span style=\"font-weight: 400;\">que separamos um artigo apenas para isso.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80e76c3 elementor-widget elementor-widget-text-editor\" data-id=\"80e76c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"font-weight: 400;\">Esperamos que com esse artigo voc\u00ea aprenda mais sobre a pesquisa por palavras chave e sua <\/span><b>import\u00e2ncia <\/b><span style=\"font-weight: 400;\">no marketing. Al\u00e9m disso, separamos algumas <\/span><b>ferramentas <\/b><span style=\"font-weight: 400;\">que podem ser <\/span><b>\u00fateis <\/b><span style=\"font-weight: 400;\">para quem j\u00e1 trabalha ou pretende trabalhar com a <\/span><b>pesquisa por palavras chave.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e06732a elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"7e06732a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;],&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de contenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5edc7cbe elementor-widget elementor-widget-spacer\" data-id=\"5edc7cbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-524e6166 elementor-widget elementor-widget-heading\" data-id=\"524e6166\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que s\u00e3o as palavras chaves?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76ac87e0 elementor-widget elementor-widget-text-editor\" data-id=\"76ac87e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"font-weight: 400;\">Por defini\u00e7\u00e3o, <\/span><b>as palavras chaves <\/b><span style=\"font-weight: 400;\">(do ingl\u00eas, <\/span><b><i>keywords<\/i><\/b><span style=\"font-weight: 400;\">) s\u00e3o conjuntos de uma ou mais palavras que<\/span><b> resumem a ideia principal <\/b><span style=\"font-weight: 400;\">de um texto ou artigo. Dentro do marketing digital, como j\u00e1 citado acima, as palavras chaves s\u00e3o vistas principalmente dentro das <\/span><b>estrat\u00e9gias de SEO<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d67745c elementor-widget elementor-widget-text-editor\" data-id=\"1d67745c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Assim sendo, s\u00e3o as palavras chaves que <\/span><b>guiar\u00e3o <\/b><span style=\"font-weight: 400;\">os <\/span><b>sites <\/b><span style=\"font-weight: 400;\">ou <\/span><b>p\u00e1ginas <\/b><span style=\"font-weight: 400;\">de maneira <\/span><b>otimizada <\/b><span style=\"font-weight: 400;\">e <\/span><b>efetiva<\/b><span style=\"font-weight: 400;\">. Mais ainda, as palavras chaves s\u00e3o a <\/span><b>chave <\/b><span style=\"font-weight: 400;\">para a <\/span><b>resolu\u00e7\u00e3o de um problema <\/b><span style=\"font-weight: 400;\">ou a <\/span><b>obten\u00e7\u00e3o de uma resposta<\/b><span style=\"font-weight: 400;\"> do usu\u00e1rio.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a28c567 elementor-widget elementor-widget-text-editor\" data-id=\"3a28c567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">De forma mais detalhada, as palavras chaves que atuam no aumento do <\/span><b>tr\u00e1fego org\u00e2nico<\/b><span style=\"font-weight: 400;\"> e consequentemente das <\/span><b>convers\u00f5es <\/b><span style=\"font-weight: 400;\">podem ser definidas em dois tipos:<\/span><\/p><ul><li aria-level=\"1\"><b>Palavras chaves head tail;<\/b><\/li><\/ul><ul><li aria-level=\"1\"><b>Palavras chaves long tail;<\/b><\/li><\/ul><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3409c4f9 elementor-widget elementor-widget-spacer\" data-id=\"3409c4f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-396c10b9 elementor-widget elementor-widget-heading\" data-id=\"396c10b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Palavras chaves head tail<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f2a4137 elementor-widget elementor-widget-text-editor\" data-id=\"7f2a4137\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Explicando melhor, as palavras chave<\/span><b> head tail<\/b><span style=\"font-weight: 400;\"> s\u00e3o aquelas que se apresentam em <\/span><b>volumes de buscas muito grandes <\/b><span style=\"font-weight: 400;\">dentro de seu nicho. Mesmo com um grande volume de buscas, esse tipo de palavra chave carrega tamb\u00e9m uma <\/span><b>concorr\u00eancia <\/b><span style=\"font-weight: 400;\">proporcional.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75386c93 elementor-widget elementor-widget-text-editor\" data-id=\"75386c93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Portanto, os <\/span><b>conte\u00fados <\/b><span style=\"font-weight: 400;\">que contenham as palavras chaves head tail devem ser mais <\/span><b>detalhados <\/b><span style=\"font-weight: 400;\">e <\/span><b>completos <\/b><span style=\"font-weight: 400;\">em seu todo, al\u00e9m de uma <\/span><b>an\u00e1lise minuciosa e atualizada<\/b><span style=\"font-weight: 400;\"> dos <\/span><b>resultados<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1780220f elementor-widget elementor-widget-text-editor\" data-id=\"1780220f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Al\u00e9m disso, por serem <\/span><b>palavras chaves<\/b><span style=\"font-weight: 400;\"> extremamente <\/span><b>gen\u00e9ricas<\/b><span style=\"font-weight: 400;\">, o <\/span><b>p\u00fablico <\/b><span style=\"font-weight: 400;\">alvo que chega \u00e9<\/span><b> menos qualificado<\/b><span style=\"font-weight: 400;\"> j\u00e1 que qualquer pessoa que esteja buscando esse tipo de palavra chave pode chegar at\u00e9 voc\u00ea.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21945820 elementor-widget elementor-widget-spacer\" data-id=\"21945820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6250b8ca elementor-widget elementor-widget-html\" data-id=\"6250b8ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<a href=\"https:\/\/www.afiliapub.com\/affiliates\/affiliates\/signup.php#SignupForm\" target=\"_blank\"><img decoding=\"async\" src=\"\/\/afiliapub.com\/affiliates\/accounts\/default1\/banners\/25238ecc.gif\" alt=\"\" title=\"\" width=\"728\" height=\"90\" \/><\/a><img decoding=\"async\" style=\"border:0\" src=\"https:\/\/www.afiliapub.com\/affiliates\/scripts\/imp.php?a_aid=30063577&amp;a_bid=25238ecc\" width=\"1\" height=\"1\" alt=\"\" \/>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-374d57a2 elementor-widget elementor-widget-spacer\" data-id=\"374d57a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-466cd2de elementor-widget elementor-widget-text-editor\" data-id=\"466cd2de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Pense, por exemplo, na palavra chave <\/span><b>\u201cfutebol\u201d <\/b><span style=\"font-weight: 400;\">para <\/span><b>conte\u00fados de apostas esportivas em futebol<\/b><span style=\"font-weight: 400;\">. Como uma <\/span><b>palavra gen\u00e9rica<\/b><span style=\"font-weight: 400;\">, outras <\/span><b>pesquisas <\/b><span style=\"font-weight: 400;\">que nada tem a ver podem serem levadas at\u00e9 seu conte\u00fado, como por exemplos pessoas buscando outros temas como:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Futebol brasileiro;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Futebol de sal\u00e3o;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Futebol europeu;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Futebol feminino.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2f6ff2 elementor-widget elementor-widget-spacer\" data-id=\"c2f6ff2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-067914e elementor-widget elementor-widget-heading\" data-id=\"067914e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Palavras chaves long tail\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b8fc8fc elementor-widget elementor-widget-text-editor\" data-id=\"4b8fc8fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por outro lado, as <\/span><b>palavras chaves long tai<\/b><span style=\"font-weight: 400;\">l s\u00e3o definidas como o oposto das palavras chaves head tail. Por sua vez, s\u00e3o<\/span><b> palavras chaves mais longas <\/b><span style=\"font-weight: 400;\">e tamb\u00e9m mais <\/span><b>espec\u00edficas <\/b><span style=\"font-weight: 400;\">ao nicho que se est\u00e1 trabalhando.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33be18ae elementor-widget elementor-widget-text-editor\" data-id=\"33be18ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00a0Em defini\u00e7\u00e3o, s\u00e3o palavras chaves que trazem <\/span><b>menos <a href=\"https:\/\/afiliapub.com\/pt-br\/geracao-de-trafego-e-engajamento\/\">tr\u00e1fego org\u00e2nico<\/a><\/b><span style=\"font-weight: 400;\">, mas s\u00e3o l<\/span><b>eads extremamente qualificados,<\/b><span style=\"font-weight: 400;\"> ou seja, h\u00e1 <\/span><b>mais chances de convers\u00e3o<\/b><span style=\"font-weight: 400;\">.\u00a0 Portanto, s\u00e3o as palavras chaves ideias para quem busca a <\/span><b>convers\u00e3o em vendas<\/b><span style=\"font-weight: 400;\"> dos leads que visitam seu site ou conte\u00fado.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57a0f7d elementor-widget elementor-widget-text-editor\" data-id=\"57a0f7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Al\u00e9m disso, por serem palavras chaves ligadas a um<\/span><b> conte\u00fado mais direcionado<\/b><span style=\"font-weight: 400;\"> auxiliam de maneira mais <\/span><b>efetiva <\/b><span style=\"font-weight: 400;\">na<\/span><b> resolu\u00e7\u00e3o de problemas<\/b><span style=\"font-weight: 400;\"> e na <\/span><b>resposta a d\u00favidas <\/b><span style=\"font-weight: 400;\">frequentes. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65f275f9 elementor-widget elementor-widget-spacer\" data-id=\"65f275f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf7d0c0 elementor-widget elementor-widget-heading\" data-id=\"2cf7d0c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A import\u00e2ncia das palavras chave para seu neg\u00f3cio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b980c6e elementor-widget elementor-widget-text-editor\" data-id=\"1b980c6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Considerando a vis\u00e3o das <\/span><b>palavras chave<\/b><span style=\"font-weight: 400;\"> para o usu\u00e1rio e os buscadores, \u00e9 f\u00e1cil ver como as palavras chave s\u00e3o importantes para o seu neg\u00f3cio. Inicialmente, elas servem como um <\/span><b>guia<\/b><span style=\"font-weight: 400;\">, norteando a cria\u00e7\u00e3o de conte\u00fados e at\u00e9 mesmo do pr\u00f3prio site.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6635c1eb elementor-widget elementor-widget-text-editor\" data-id=\"6635c1eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dessa forma, o seu <\/span><b>conte\u00fado <\/b><span style=\"font-weight: 400;\">ou <\/span><b>site <\/b><span style=\"font-weight: 400;\">ser\u00e1 <\/span><b>resumido <\/b><span style=\"font-weight: 400;\">para os buscadores pelas palavras chaves que voc\u00ea utilizou. E \u00e9 justamente esse resumo que define a <\/span><b>visualiza\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">, e consequentemente <\/span><b>engajamento <\/b><span style=\"font-weight: 400;\">e <\/span><b>tomada de a\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\">, por um p\u00fablico alvo qualificado.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f9cc806 elementor-widget elementor-widget-spacer\" data-id=\"5f9cc806\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-760010af elementor-widget elementor-widget-heading\" data-id=\"760010af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Delimitando uma boa estrat\u00e9gia de palavras chaves<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6af62c9c elementor-widget elementor-widget-text-editor\" data-id=\"6af62c9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"font-weight: 400;\">Entretanto, n\u00e3o pense que o <\/span><b>uso de palavras chave<\/b><span style=\"font-weight: 400;\"> se resume apenas a <\/span><b>escolher uma palavra<\/b><span style=\"font-weight: 400;\"> que fa\u00e7a sentido ao seu texto. De maneira primordial, o uso de palavras chave deve ser<\/span><b> pensado estrategicamente<\/b><span style=\"font-weight: 400;\"> para atingir uma <\/span><b>taxa de sucesso <\/b><span style=\"font-weight: 400;\">satisfat\u00f3ria.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3888ca92 elementor-widget elementor-widget-text-editor\" data-id=\"3888ca92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">E como <\/span><b>descobrir <\/b><span style=\"font-weight: 400;\">quais s\u00e3o as <\/span><b>palavras chave ideias<\/b><span style=\"font-weight: 400;\"> para os conte\u00fados e sites do meu neg\u00f3cio?<\/span><b> Entenda seu p\u00fablico alvo e seus comportamentos<\/b><span style=\"font-weight: 400;\">. O passo inicial e um dos mais importantes \u00e9 justamente delimitar uma <\/span><b>persona ideal <\/b><span style=\"font-weight: 400;\">para seu neg\u00f3cio, com <\/span><b>gostos <\/b><span style=\"font-weight: 400;\">e<\/span><b> comportamentos preditos<\/b><span style=\"font-weight: 400;\">. Atrav\u00e9s disso, o pr\u00f3ximo passo \u00e9 juntar seus comportamentos com os buscadores e consequentemente com as palavras chaves. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f0182f elementor-widget elementor-widget-text-editor\" data-id=\"7f0182f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<span style=\"font-weight: 400;\">Em adi\u00e7\u00e3o<\/span><b>, boas estrat\u00e9gias <\/b><span style=\"font-weight: 400;\">de uso de palavras chaves contam com o uso de<\/span><b> ferramentas ideias<\/b><span style=\"font-weight: 400;\"> para cada etapa. Abaixo citamos ferramentas importantes nesse processo.Por fim, um outro ponto crucial nas estrat\u00e9gias de palavras chaves s\u00e3o as<\/span><b> an\u00e1lises de resultados<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd56d88 elementor-widget elementor-widget-text-editor\" data-id=\"fd56d88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Compare <\/b><span style=\"font-weight: 400;\">sempre o <\/span><b>volume de acessos<\/b><span style=\"font-weight: 400;\"> e o <\/span><b>n\u00famero de convers\u00f5es<\/b><span style=\"font-weight: 400;\"> e veja se h\u00e1 uma <\/span><b>propor\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">esperada. Ao observar o <\/span><b>volume de acessos <\/b><span style=\"font-weight: 400;\">de acordo com a escolha da palavra chave, voc\u00ea consegue tamb\u00e9m <\/span><b>trocar estrat\u00e9gias<\/b><span style=\"font-weight: 400;\">: utilizar uma long tail ao inv\u00e9s de head tails.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec73c5a elementor-widget elementor-widget-spacer\" data-id=\"ec73c5a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-166e414 elementor-widget elementor-widget-heading\" data-id=\"166e414\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ferramentas que auxiliam na implementa\u00e7\u00e3o de palavras chaves de sucesso<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4785710 elementor-widget elementor-widget-text-editor\" data-id=\"4785710\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nesse caminho de<\/span><b> escolha e implementa\u00e7\u00e3o de palavras chave<\/b><span style=\"font-weight: 400;\"> efetivas existem <\/span><b>ferramentas <\/b><span style=\"font-weight: 400;\">que podem <a href=\"https:\/\/afiliapub.com\/pt-br\/guia-completo-de-melhorias-para-aumentar-suas-taxas-de-conversao\/\">auxiliar o processo<\/a>. Exemplificamos abaixo algumas dessas ferramentas. Use-as de acordo com seus <\/span><b>objetivos <\/b><span style=\"font-weight: 400;\">e <\/span><b>necessidades <\/b><span style=\"font-weight: 400;\">e n\u00e3o se esque\u00e7a de <\/span><b>monitorar seus resultados<\/b><span style=\"font-weight: 400;\">!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8240666 elementor-widget elementor-widget-spacer\" data-id=\"8240666\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43b96f4 elementor-widget elementor-widget-heading\" data-id=\"43b96f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Google Trends<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-851d79d elementor-widget elementor-widget-text-editor\" data-id=\"851d79d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O <\/span><b>Google <\/b><span style=\"font-weight: 400;\">\u00e9, se n\u00e3o o maior, um dos <\/span><b>maiores motores de busca globais<\/b><span style=\"font-weight: 400;\">. Dessa forma, o<\/span><a href=\"https:\/\/trends.google.com.br\/trends\/\"><b> Google Trends <\/b><\/a><span style=\"font-weight: 400;\">\u00e9 uma<\/span><b> ferramenta gratuita<\/b><span style=\"font-weight: 400;\"> do principal buscador que mostra quais s\u00e3o os <\/span><b>assuntos mais buscados <\/b><span style=\"font-weight: 400;\">pelos usu\u00e1rios no momento. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5630b31 elementor-widget elementor-widget-text-editor\" data-id=\"5630b31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Al\u00e9m disso, \u00e9 poss\u00edvel escolher um <\/span><b>tema espec\u00edfico<\/b><span style=\"font-weight: 400;\"> e observar como \u00e9 o <\/span><b>comportamento <\/b><span style=\"font-weight: 400;\">dos usu\u00e1rios na busca por esse tema, como por exemplo<\/span><b> per\u00edodos do ano<\/b><span style=\"font-weight: 400;\"> em que esse tema \u00e9 mais pesquisado. De maneira ainda mais espec\u00edfica, voc\u00ea consegue ainda filtrar resultados como <\/span><b>localiza\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">, <\/span><b>tempo<\/b><span style=\"font-weight: 400;\">, <\/span><b>categorias <\/b><span style=\"font-weight: 400;\">etc.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-314966e elementor-widget elementor-widget-spacer\" data-id=\"314966e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dec796 elementor-widget elementor-widget-heading\" data-id=\"4dec796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SemRush<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0f387 elementor-widget elementor-widget-text-editor\" data-id=\"1e0f387\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O <\/span><a href=\"https:\/\/pt.semrush.com\/\"><b>Sem Rush <\/b><\/a><span style=\"font-weight: 400;\">\u00e9 uma ferramenta, entre outras funcionalidades, de<\/span><b> an\u00e1lise das palavras chaves<\/b><span style=\"font-weight: 400;\"> escolhidas. Com essa ferramenta, \u00e9 poss\u00edvel obter diversas <\/span><b>informa\u00e7\u00f5es relevantes<\/b><span style=\"font-weight: 400;\"> acerca da palavra chave, como o <\/span><b>volume de buscas <\/b><span style=\"font-weight: 400;\">e at\u00e9 mesmo <\/span><b>outros sites <\/b><span style=\"font-weight: 400;\">que est\u00e3o utilizando essa palavra chave.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adb4f0f elementor-widget elementor-widget-text-editor\" data-id=\"adb4f0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Essa \u00faltima op\u00e7\u00e3o \u00e9 muito interessante para<\/span><b> defini\u00e7\u00e3o da concorr\u00eancia<\/b><span style=\"font-weight: 400;\">, <\/span><b>observa\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> dos pontos que os <\/span><b>concorrentes <\/b><span style=\"font-weight: 400;\">tem se destacado e<\/span><b> defini\u00e7\u00e3o de seus pontos de destaque<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b94ec1c elementor-widget elementor-widget-spacer\" data-id=\"b94ec1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b99a38 elementor-widget elementor-widget-heading\" data-id=\"7b99a38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Keyword Tool<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd0ce7c elementor-widget elementor-widget-text-editor\" data-id=\"fd0ce7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Uma outra ferramenta crucial ao falarmos de palavras chaves, sem d\u00favidas, \u00e9 o <\/span><a href=\"https:\/\/keywordtool.io\/pt\"><b>Keyword Tool<\/b><\/a><span style=\"font-weight: 400;\">. O Keyword Tool oferece centenas de <\/span><b>sugest\u00f5es de palavras <\/b><span style=\"font-weight: 400;\">chaves em mais de<\/span><b> 80 idiomas<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de57b6e elementor-widget elementor-widget-text-editor\" data-id=\"de57b6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Com essas <\/span><b>alternativas <\/b><span style=\"font-weight: 400;\">diferenciadas de <\/span><b>palavras chaves<\/b><span style=\"font-weight: 400;\">, principalmente quando se fala de<\/span><b> long tails keywords<\/b><span style=\"font-weight: 400;\">, voc\u00ea consegue<\/span><b> diversificar seus conte\u00fados<\/b><span style=\"font-weight: 400;\"> e sites de maneira mais din\u00e2mica e criativa sem perder a <\/span><b>efici\u00eancia<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffd7945 elementor-widget elementor-widget-text-editor\" data-id=\"ffd7945\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Al\u00e9m disso, uma importante vantagem acerca da ferramenta \u00e9 sua <\/span><b>facilidade de uso<\/b><span style=\"font-weight: 400;\">. S\u00e3o recursos <\/span><b>r\u00e1pidos e simples<\/b><span style=\"font-weight: 400;\">, com funcionalidade <\/span><b>pr\u00e1tica <\/b><span style=\"font-weight: 400;\">e <\/span><b>sem an\u00fancios<\/b><span style=\"font-weight: 400;\"> durante o uso. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-671abe73 elementor-widget elementor-widget-spacer\" data-id=\"671abe73\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22085b3d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"22085b3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.afiliapub.com\/affiliates\/affiliates\/signup.php#SignupForm\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quero ser afiliado<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e3d53f0 elementor-widget elementor-widget-spacer\" data-id=\"1e3d53f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-5e0127db\" data-id=\"5e0127db\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c1ce6b1 elementor-grid-1 elementor-grid-tablet-1 elementor-widget__width-initial elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"1c1ce6b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-42159 post type-post status-publish format-standard has-post-thumbnail hentry category-apostas-esportivas category-dicas tag-2109 tag-afiliapub-pt-br tag-afiliapub-brasil tag-aposta-esportiva tag-atletas tag-basquete tag-futebol tag-tenis-pt-br\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/afiliapub.com\/pt-br\/principais-atletas-de-2025-destaques-no-mundo-esportivo\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2025\/03\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-36-300x172.jpg\" class=\"attachment-medium size-medium wp-image-42169\" alt=\"Principais atletas de 2025\" srcset=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2025\/03\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-36-300x172.jpg 300w, https:\/\/afiliapub.com\/wp-content\/uploads\/2025\/03\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-36.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/afiliapub.com\/pt-br\/principais-atletas-de-2025-destaques-no-mundo-esportivo\/\" >\n\t\t\t\tPrincipais atletas de 2025: Destaques no mundo esportivo\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tmar\u00e7o 28, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNenhum coment\u00e1rio\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>O ano come\u00e7ou com tudo, incluindo diversos eventos esportivos e not\u00edcias sobre atletas destaques de 2025. De fato, esse ano de 2025 apresenta uma nova<\/p>\n\t\t<\/div>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/afiliapub.com\/pt-br\/principais-atletas-de-2025-destaques-no-mundo-esportivo\/\" >\n\t\t\t\tRead More \u00bb\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-42146 post type-post status-publish format-standard has-post-thumbnail hentry category-afiliados-avancados category-afiliados-iniciantes category-afiliados-intermediarios category-apostas-esportivas category-marketing-de-afiliacion-pt-br category-marketing-digital-pt-br tag-afiliapub-pt-br tag-afiliapub-brasil tag-email-marketing tag-marketing-de-afiliacao-2\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/afiliapub.com\/pt-br\/marketing-de-afiliacao-em-e-mail-marketing-como-usar-essa-estrategia-de-forma-eficiente\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2025\/02\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-35-300x172.jpg\" class=\"attachment-medium size-medium wp-image-42152\" alt=\"Marketing de Afilia\u00e7\u00e3o em E-mail Marketing: Como Usar Essa Estrat\u00e9gia de Forma Eficiente\" srcset=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2025\/02\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-35-300x172.jpg 300w, https:\/\/afiliapub.com\/wp-content\/uploads\/2025\/02\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-35.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/afiliapub.com\/pt-br\/marketing-de-afiliacao-em-e-mail-marketing-como-usar-essa-estrategia-de-forma-eficiente\/\" >\n\t\t\t\tMarketing de Afilia\u00e7\u00e3o em E-mail Marketing: Como Usar Essa Estrat\u00e9gia de Forma Eficiente\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tfevereiro 28, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNenhum coment\u00e1rio\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>O marketing de afilia\u00e7\u00e3o e o e-mail marketing s\u00e3o estrat\u00e9gias poderosas no universo do marketing digital e quando conciliados podem trazer resultados interessantes. Entretanto, devem<\/p>\n\t\t<\/div>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/afiliapub.com\/pt-br\/marketing-de-afiliacao-em-e-mail-marketing-como-usar-essa-estrategia-de-forma-eficiente\/\" >\n\t\t\t\tRead More \u00bb\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-42134 post type-post status-publish format-standard has-post-thumbnail hentry category-dicas category-dicas-de-marketing-online category-marketing-digital-pt-br tag-afiliapub-pt-br tag-afiliapub-brasil tag-desempenho tag-marketing-3 tag-site tag-velocidade\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/afiliapub.com\/pt-br\/tecnicas-avancadas-para-melhorar-a-velocidade-de-seu-site\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2025\/02\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-34-300x172.jpg\" class=\"attachment-medium size-medium wp-image-42139\" alt=\"T\u00e9cnicas avan\u00e7adas para melhorar a velocidade de seu site\" srcset=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2025\/02\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-34-300x172.jpg 300w, https:\/\/afiliapub.com\/wp-content\/uploads\/2025\/02\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-34.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/afiliapub.com\/pt-br\/tecnicas-avancadas-para-melhorar-a-velocidade-de-seu-site\/\" >\n\t\t\t\tT\u00e9cnicas avan\u00e7adas para melhorar a velocidade de seu site\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tjaneiro 28, 2025\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNenhum coment\u00e1rio\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Considerando a import\u00e2ncia desse fator, separamos abaixo algumas dicas de t\u00e9cnicas avan\u00e7adas e efetivas que v\u00e3o impulsionar seu site, focando na velocidade e desempenho. Em<\/p>\n\t\t<\/div>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/afiliapub.com\/pt-br\/tecnicas-avancadas-para-melhorar-a-velocidade-de-seu-site\/\" >\n\t\t\t\tRead More \u00bb\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f602353 elementor-widget elementor-widget-spacer\" data-id=\"5f602353\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ff06a14 elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"4ff06a14\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"text-align:center\" ><a  href=\"https:\/\/www.afiliapub.com\/affiliates\/affiliates\/signup.php#SignupForm\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/afiliapub.com\/affiliates\/accounts\/default1\/banners\/4772d4a7.gif\" alt=\"\" title=\"\" width=\"150\" height=\"600\" \/><\/a><img loading=\"lazy\" decoding=\"async\" style=\"border:0\" src=\"https:\/\/www.afiliapub.com\/affiliates\/scripts\/imp.php?a_aid=30063577&amp;a_bid=4772d4a7\" width=\"1\" height=\"1\" alt=\"\" \/>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-460f34e5 elementor-widget elementor-widget-spacer\" data-id=\"460f34e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e573cd0 elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"e573cd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"text-align:center\"><a href=\"https:\/\/www.afiliapub.com\/affiliates\/affiliates\/signup.php#SignupForm\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/afiliapub.com\/affiliates\/accounts\/default1\/banners\/fdf7f2fb.gif\" alt=\"\" title=\"\" width=\"450\" height=\"450\" \/><\/a><img loading=\"lazy\" decoding=\"async\" style=\"border:0\" src=\"https:\/\/www.afiliapub.com\/affiliates\/scripts\/imp.php?a_aid=30063577&amp;a_bid=fdf7f2fb\" width=\"1\" height=\"1\" alt=\"\" \/>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34ed32e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34ed32e8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f215785\" data-id=\"4f215785\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-41eee122 elementor-widget elementor-widget-spacer\" data-id=\"41eee122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dentro do mundo do marketing, a pesquisa por palavras chave \u00e9 uma das principais formas de se destacar dentro do que chamamos de SEO. Em resumo, o SEO abrange diversas ferramentas e estrat\u00e9gias, mas a busca por palavras chaves \u00e9 t\u00e3o importante que separamos um artigo apenas para isso. Esperamos que com esse artigo voc\u00ea [&hellip;]<\/p>\n","protected":false},"author":4308,"featured_media":37783,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[],"class_list":["post-37777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nao-categorizado"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Afiliapub | Pesquisa Por Palavras Chave No Marketing<\/title>\n<meta name=\"description\" content=\"Com esse artigo voc\u00ea aprender\u00e1 mais sobre a pesquisa por palavras chave e sua import\u00e2ncia no marketing, al\u00e9m de algumas ferramentas \u00fateis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afiliapub.com\/pt-br\/pesquisa-por-palavras-chave-no-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pesquisa por palavras chave no marketing\" \/>\n<meta property=\"og:description\" content=\"Com esse artigo voc\u00ea aprender\u00e1 mais sobre a pesquisa por palavras chave e sua import\u00e2ncia no marketing, al\u00e9m de algumas ferramentas \u00fateis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/afiliapub.com\/pt-br\/pesquisa-por-palavras-chave-no-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Afiliapub\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-17T02:13:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-17T02:17:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/04\/Crie-uma-comunidade-criativa-48.jpg\" \/>\n\t<meta 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