{"id":37016,"date":"2024-03-01T02:54:43","date_gmt":"2024-03-01T02:54:43","guid":{"rendered":"https:\/\/afiliapub.com\/?p=37016"},"modified":"2024-03-01T03:07:35","modified_gmt":"2024-03-01T03:07:35","slug":"guia-completo-de-melhorias-para-aumentar-suas-taxas-de-conversao","status":"publish","type":"post","link":"https:\/\/afiliapub.com\/pt-br\/guia-completo-de-melhorias-para-aumentar-suas-taxas-de-conversao\/","title":{"rendered":"Guia completo de melhorias para aumentar suas taxas de convers\u00e3o"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37016\" class=\"elementor elementor-37016\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20b7c13f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20b7c13f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7030c275\" data-id=\"7030c275\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d87f93 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"5d87f93\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Guia completo de melhorias para aumentar suas taxas de convers\u00e3o<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2d6c7d07\" data-id=\"2d6c7d07\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65da65af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65da65af\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62f62ec4\" data-id=\"62f62ec4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7a88c2f elementor-widget elementor-widget-spacer\" data-id=\"7a88c2f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26631a33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26631a33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-61e20e25\" data-id=\"61e20e25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33909f37 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"33909f37\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/03\/Crie-uma-comunidade-criativa-36.png\" class=\"attachment-medium_large size-medium_large wp-image-37024\" alt=\"Com nosso guia completo voc\u00ea aprender\u00e1 como melhorar landing pages, call to action e outros elementos para aumentar as taxas de convers\u00e3o.\" srcset=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/03\/Crie-uma-comunidade-criativa-36.png 768w, https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/03\/Crie-uma-comunidade-criativa-36-300x300.png 300w, https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/03\/Crie-uma-comunidade-criativa-36-120x120.png 120w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22571291 elementor-widget elementor-widget-spacer\" data-id=\"22571291\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-210469cf elementor-widget elementor-widget-text-editor\" data-id=\"210469cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Com nosso guia completo voc\u00ea aprender\u00e1 como <\/span><b>melhorar landing pages<\/b><span style=\"font-weight: 400;\">, <\/span><b>call to action<\/b><span style=\"font-weight: 400;\"> e outros elementos para<\/span><b> aumentar as taxas de convers\u00e3o<\/b><span style=\"font-weight: 400;\">. Em resumo, nosso artigo servir\u00e1 para <\/span><b>toda a comunidade do marketing<\/b><span style=\"font-weight: 400;\">: desde <\/span><b>afiliados iniciantes<\/b><span style=\"font-weight: 400;\"> a <\/span><b>profissionais <\/b><span style=\"font-weight: 400;\">do marketing mais <\/span><b>experientes<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48519884 elementor-widget elementor-widget-text-editor\" data-id=\"48519884\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Para o marketing digital, <\/span><b>cada detalhe conta <\/b><span style=\"font-weight: 400;\">para uma conclus\u00e3o de <\/span><b>sucesso <\/b><span style=\"font-weight: 400;\">e os pequenos detalhes podem ser melhorados com as <\/span><b>ferramentas <\/b><span style=\"font-weight: 400;\">e <\/span><b>estrat\u00e9gias corretas<\/b><span style=\"font-weight: 400;\">. Dentre os pequenos detalhes do marketing digital, podemos considerar por exemplo:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A maneira com que a<\/span><b> mensagem de interesse \u00e9 passada<\/b><span style=\"font-weight: 400;\"> ao p\u00fablico alvo;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Qu\u00e3o<\/span><b> f\u00e1cil <\/b><span style=\"font-weight: 400;\">\u00e9 aos visitantes, e poss\u00edveis clientes, <\/span><b>chegarem at\u00e9 seu site <\/b><span style=\"font-weight: 400;\">e <\/span><b>navegarem <\/b><span style=\"font-weight: 400;\">na plataforma;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Como voc\u00ea <\/span><b>orienta <\/b><span style=\"font-weight: 400;\">os visitantes a tomarem as <\/span><b>decis\u00f5es pretendidas<\/b><span style=\"font-weight: 400;\">, como uma compra.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-281fda4f elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"281fda4f\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;headings_by_tags&quot;:[&quot;h1&quot;,&quot;h2&quot;,&quot;h3&quot;],&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de contenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-804e8f9 elementor-widget elementor-widget-text-editor\" data-id=\"804e8f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Esses pontos podem ser melhorados diretamente com a melhora das l<\/span><b>anding pages <\/b><span style=\"font-weight: 400;\">e com as <\/span><b>chamadas call to action (CTAs).<\/b><span style=\"font-weight: 400;\"> Em suma, s\u00e3o ferramentas poderosas para a<\/span><b> capta\u00e7\u00e3o de visitantes e suas aten\u00e7\u00f5es, <\/b><span style=\"font-weight: 400;\">transformando os<\/span><b> visitantes em resultados positivos. <\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2985b40c elementor-widget elementor-widget-spacer\" data-id=\"2985b40c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b0c9c3 elementor-widget elementor-widget-heading\" data-id=\"74b0c9c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que s\u00e3o as landing pages?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f869807 elementor-widget elementor-widget-text-editor\" data-id=\"1f869807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As<\/span><b> landing pages<\/b><span style=\"font-weight: 400;\"> ou <\/span><b>p\u00e1ginas de destino <\/b><span style=\"font-weight: 400;\">s\u00e3o uma das principais ferramentas para <\/span><b>convers\u00e3o<\/b><span style=\"font-weight: 400;\">. Basicamente, as landing pages tem como fun\u00e7\u00e3o principal <\/span><b>direcionar o visitante<\/b><span style=\"font-weight: 400;\"> para a p\u00e1gina espec\u00edfica em que alguma <\/span><b>a\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">\u00e9 pretendida. As landing pages levam a p\u00e1ginas que contenham <\/span><b>ofertas<\/b><span style=\"font-weight: 400;\">, como <\/span><b>materiais informativos<\/b><span style=\"font-weight: 400;\">, <\/span><b>assinaturas de newsletter<\/b><span style=\"font-weight: 400;\">, <\/span><b>inscri\u00e7\u00f5es <\/b><span style=\"font-weight: 400;\">ou <\/span><b>pedidos <\/b><span style=\"font-weight: 400;\">de or\u00e7amento.\u00a0 <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c97166d elementor-widget elementor-widget-text-editor\" data-id=\"7c97166d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As landing pages s\u00e3o positivas dentro do marketing por <\/span><b>capturarem leads<\/b><span style=\"font-weight: 400;\"> de uma forma muito eficaz e terem a capacidade de <\/span><b>focar a aten\u00e7\u00e3o do visitante<\/b><span style=\"font-weight: 400;\"> no an\u00fancio pretendido. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a260117 elementor-widget elementor-widget-spacer\" data-id=\"a260117\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b76e4d2 elementor-widget elementor-widget-heading\" data-id=\"b76e4d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Landing pages de sucesso <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67287e93 elementor-widget elementor-widget-text-editor\" data-id=\"67287e93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apesar de tudo, as landing pages n\u00e3o s\u00e3o um ponto independente. Pelo contr\u00e1rio, o<\/span><b> sucesso de uma landing page<\/b><span style=\"font-weight: 400;\"> est\u00e1 diretamente ligado a uma <\/span><b>boa oferta <\/b><span style=\"font-weight: 400;\">e tamb\u00e9m a <\/span><b>call to action,<\/b><span style=\"font-weight: 400;\"> citada com mais detalhes abaixo.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a1e5d8 elementor-widget elementor-widget-text-editor\" data-id=\"8a1e5d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Al\u00e9m disso, \u00e9 muito importante estar atento \u00e0 rela\u00e7\u00e3o entre as landing pages e as <\/span><b>leis de prote\u00e7\u00e3o de dados (LGPD)<\/b><span style=\"font-weight: 400;\">. Por captarem diretamente <\/span><b>dados dos usu\u00e1rios<\/b><span style=\"font-weight: 400;\">, certifique-se de estar em <\/span><b>conformidade com a LGPD<\/b><span style=\"font-weight: 400;\">. Isso vem principalmente do <\/span><b>consentimento da coleta de informa\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\">,<\/span><b> esclarecimento do uso dos dados<\/b><span style=\"font-weight: 400;\"> e<\/span><b> garantia de seguran\u00e7a dos dados<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab676d7 elementor-widget elementor-widget-text-editor\" data-id=\"ab676d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Abaixo exemplificamos melhor algumas <\/span><b>estrat\u00e9gias <\/b><span style=\"font-weight: 400;\">para criar uma l<\/span><b>anding page de sucesso<\/b><span style=\"font-weight: 400;\">, ou seja, uma landing page de <\/span><b>alta convers\u00e3o<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-311028a9 elementor-widget elementor-widget-spacer\" data-id=\"311028a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a19f28b elementor-widget elementor-widget-heading\" data-id=\"4a19f28b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Foque no design correto para sua landing page<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e7feda elementor-widget elementor-widget-text-editor\" data-id=\"28e7feda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Como j\u00e1 \u00e9 sabido, a primeira impress\u00e3o conta de um site conta muito e aqui \u00e9 o fator principal na experi\u00eancia do usu\u00e1rio. Portanto, foque em criar um<\/span><b> design limpo e profissional<\/b><span style=\"font-weight: 400;\"> focado na<\/span><b> experi\u00eancia do usu\u00e1rio<\/b><span style=\"font-weight: 400;\">. Consequentemente isso reduzir\u00e1 a taxa de rejei\u00e7\u00e3o e incentivar\u00e1 a intera\u00e7\u00e3o do usu\u00e1rio.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769cbd18 elementor-widget elementor-widget-text-editor\" data-id=\"769cbd18\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Cada elemento, desde a <\/span><b>paleta de cores<\/b><span style=\"font-weight: 400;\"> at\u00e9 a <\/span><b>tipografia<\/b><span style=\"font-weight: 400;\">, deve ser selecionado com o objetivo de<\/span><b> facilitar a experi\u00eancia de navega\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> e <\/span><b>destacar <\/b><span style=\"font-weight: 400;\">a <\/span><b>call to action<\/b><span style=\"font-weight: 400;\">. Para isso, ao criar sua landing page n\u00e3o se esque\u00e7a de usar um <\/span><b>design centrado no usu\u00e1rio<\/b><span style=\"font-weight: 400;\">. Dentro do design se certifique que sua p\u00e1gina contenha:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u00edtulos <\/b><span style=\"font-weight: 400;\">e <\/span><b>subt\u00edtulos atraentes <\/b><span style=\"font-weight: 400;\">e <\/span><b>persuasivos<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uma <\/span><b>descri\u00e7\u00e3o breve e detalhada <\/b><span style=\"font-weight: 400;\">da oferta em quest\u00e3o, dando destaque claro ao <\/span><b>valor<\/b><span style=\"font-weight: 400;\"> que a oferta traz consigo;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uma <\/span><b>imagem atrativa <\/b><span style=\"font-weight: 400;\">como suporte;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Elementos que servir\u00e3o de<\/span><b> apoio ao an\u00fancio<\/b><span style=\"font-weight: 400;\">, carregando confiabilidade, como <\/span><b>depoimentos e selos de seguran\u00e7a<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\">Um <b>bom formul\u00e1rio de capta\u00e7\u00e3o <\/b><span>de informa\u00e7\u00f5es e dados dos usu\u00e1rios.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56c51fe elementor-widget elementor-widget-spacer\" data-id=\"56c51fe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13a0270 elementor-widget elementor-widget-heading\" data-id=\"13a0270\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Tome cuidado com o formul\u00e1rio<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205ee381 elementor-widget elementor-widget-text-editor\" data-id=\"205ee381\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O <\/span><b>formul\u00e1rio <\/b><span style=\"font-weight: 400;\">\u00e9 a<\/span><b> cereja do bolo<\/b><span style=\"font-weight: 400;\"> nas landing pages e por isso necessitam de uma aten\u00e7\u00e3o especial. De maneira geral, evite criar <\/span><b>formul\u00e1rios muito longos <\/b><span style=\"font-weight: 400;\">pois o tamanho do formul\u00e1rio pode interferir <\/span><b>negativamente <\/b><span style=\"font-weight: 400;\">na <\/span><b>aten\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">e <\/span><b>interesse <\/b><span style=\"font-weight: 400;\">do usu\u00e1rio.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58eefaf2 elementor-widget elementor-widget-spacer\" data-id=\"58eefaf2\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18434a8d elementor-widget elementor-widget-html\" data-id=\"18434a8d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a href=\"https:\/\/www.afiliapub.com\/affiliates\/affiliates\/signup.php#SignupForm\" target=\"_blank\"><img decoding=\"async\" src=\"\/\/afiliapub.com\/affiliates\/accounts\/default1\/banners\/25238ecc.gif\" alt=\"\" title=\"\" width=\"728\" height=\"90\" \/><\/a><img decoding=\"async\" style=\"border:0\" src=\"https:\/\/www.afiliapub.com\/affiliates\/scripts\/imp.php?a_aid=30063577&amp;a_bid=25238ecc\" width=\"1\" height=\"1\" alt=\"\" \/>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-722c9144 elementor-widget elementor-widget-spacer\" data-id=\"722c9144\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7539740 elementor-widget elementor-widget-text-editor\" data-id=\"7539740\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tente <\/span><b>sintetizar pontos chaves<\/b><span style=\"font-weight: 400;\"> que precisam ter no formul\u00e1rio, com solicita\u00e7\u00e3o de apenas<\/span><b> informa\u00e7\u00f5es <\/b><span style=\"font-weight: 400;\">que sejam <\/span><b>imprescind\u00edveis<\/b><span style=\"font-weight: 400;\">. O <\/span><b>tamanho do formul\u00e1rio<\/b><span style=\"font-weight: 400;\"> tamb\u00e9m est\u00e1 ligado a <\/span><b>oferta <\/b><span style=\"font-weight: 400;\">em quest\u00e3o e qu\u00e3o boa ela \u00e9. Se sua <\/span><b>oferta<\/b><span style=\"font-weight: 400;\"> \u00e9 <\/span><b>excelente<\/b><span style=\"font-weight: 400;\">, isso pode exigir <\/span><b>formul\u00e1rios maiores.<\/b><span style=\"font-weight: 400;\"> Caso contr\u00e1rio, foque em formul\u00e1rios mais sucintos.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c87ee39 elementor-widget elementor-widget-spacer\" data-id=\"c87ee39\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4793b0e elementor-widget elementor-widget-heading\" data-id=\"4793b0e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Evite distra\u00e7\u00f5es para o usu\u00e1rio<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5382e7f6 elementor-widget elementor-widget-text-editor\" data-id=\"5382e7f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Como j\u00e1 dito, a landing page deve ter o f<\/span><b>oco e a aten\u00e7\u00e3o total do usu\u00e1rio <\/b><span style=\"font-weight: 400;\">para que haja a convers\u00e3o em a\u00e7\u00f5es desejadas. Portanto, evite direcionar nesse momento o usu\u00e1rio a outras p\u00e1ginas que n\u00e3o sejam a landing page.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168b99e0 elementor-widget elementor-widget-text-editor\" data-id=\"168b99e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Focando a aten\u00e7\u00e3o do visitante apenas para a landing page e para a call to action,<\/span><b> inibindo distra\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\"> e abertura de outras p\u00e1ginas, voc\u00ea conseguir\u00e1 maiores taxas de cliques e <\/span><b>sucesso em convers\u00e3o.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3763e77e elementor-widget elementor-widget-spacer\" data-id=\"3763e77e\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-10f004ab elementor-widget elementor-widget-heading\" data-id=\"10f004ab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Entendendo as call to action (chamadas para a\u00e7\u00e3o)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35a5b17e elementor-widget elementor-widget-text-editor\" data-id=\"35a5b17e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As <\/span><b>call to action (CTA)<\/b><span style=\"font-weight: 400;\"> ou<\/span><b> chamadas para a\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">s\u00e3o geralmente dispostas em <\/span><b>links <\/b><span style=\"font-weight: 400;\">ou <\/span><b>bot\u00f5es <\/b><span style=\"font-weight: 400;\">e <\/span><b>orientam o usu\u00e1rio a uma a\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> que deve ser feita. Geralmente s\u00e3o comuns em <\/span><b>sites<\/b><span style=\"font-weight: 400;\">, <\/span><b>an\u00fancios <\/b><span style=\"font-weight: 400;\">e e-<\/span><b>mails<\/b><span style=\"font-weight: 400;\"> em <\/span><b>cores chamativas<\/b><span style=\"font-weight: 400;\"> e com verbos no imperativo indicando a\u00e7\u00f5es, como <\/span><b>\u201cClique aqui\u201d<\/b><span style=\"font-weight: 400;\">, <\/span><b>\u201cSaiba mais\u201d<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18732b60 elementor-widget elementor-widget-text-editor\" data-id=\"18732b60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As call to action s\u00e3o ponto principal dentro do marketing e finalizam um funil\u00a0 definido como <\/span><b>AIDA: Aten\u00e7\u00e3o, Interesse, Desejo e A\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">. Apesar de parecer simples, uma boa CTA tem por traz defini\u00e7\u00f5es de<\/span><b> melhores posicionamentos<\/b><span style=\"font-weight: 400;\">, <\/span><b>design<\/b><span style=\"font-weight: 400;\">, <\/span><b>objetivos <\/b><span style=\"font-weight: 400;\">\u00a0etc.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ecc885e elementor-widget elementor-widget-text-editor\" data-id=\"5ecc885e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Separamos abaixo alguns <\/span><b>pontos importantes <\/b><span style=\"font-weight: 400;\">para cria\u00e7\u00e3o de uma <\/span><b>CTA otimizada <\/b><span style=\"font-weight: 400;\">em termos de convers\u00e3o, que juntamente com uma landing page otimizada ser\u00e1 a chave do sucesso.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c800bd8 elementor-widget elementor-widget-spacer\" data-id=\"7c800bd8\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4efa15cd elementor-widget elementor-widget-heading\" data-id=\"4efa15cd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Defina a persona<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a246432 elementor-widget elementor-widget-text-editor\" data-id=\"4a246432\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Um ponto pouco falado mas muito importante \u00e9 a <\/span><b>defini\u00e7\u00e3o da persona <\/b><span style=\"font-weight: 400;\">para uma boa escolha de CTA. Definindo quem \u00e9 o p\u00fablico alvo voc\u00ea consegue <\/span><b>personalizar estrategicamente CTAs<\/b><span style=\"font-weight: 400;\"> que j\u00e1 s\u00e3o definidas como sucesso e consequentemente tem melhores resultados.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b0d3642 elementor-widget elementor-widget-text-editor\" data-id=\"7b0d3642\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por exemplo, voc\u00ea \u00e9 dono de um <\/span><b>blog sobre apostas esportivas<\/b><span style=\"font-weight: 400;\"> no ramo do <\/span><b>futebol<\/b><span style=\"font-weight: 400;\">. Sendo assim, definiu uma <\/span><b>CTA <\/b><span style=\"font-weight: 400;\">em que os interessados se inscrevem no formul\u00e1rio e baixam um <\/span><b>e-book gratuito sobre dicas dos melhores jogadores<\/b><span style=\"font-weight: 400;\"> na temporada.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1866a13 elementor-widget elementor-widget-spacer\" data-id=\"1866a13\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5163616 elementor-widget elementor-widget-heading\" data-id=\"5163616\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Defina o design e localiza\u00e7\u00e3o<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f58be01 elementor-widget elementor-widget-text-editor\" data-id=\"f58be01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As CTAs s\u00e3o vistas em <\/span><b>diferentes formatos<\/b><span style=\"font-weight: 400;\">, sejam em <\/span><b>banners<\/b><span style=\"font-weight: 400;\">, <\/span><b>bot\u00f5es <\/b><span style=\"font-weight: 400;\">ou <\/span><b>links <\/b><span style=\"font-weight: 400;\">embutidos em textos. Para tal, defina qual o <\/span><b>melhor formato<\/b><span style=\"font-weight: 400;\"> para seu site em quest\u00e3o e sua <\/span><b>localiza\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e9b5f6 elementor-widget elementor-widget-text-editor\" data-id=\"3e9b5f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lembre-se de <\/span><b>posicionar a CTA em um local vis\u00edvel <\/b><span style=\"font-weight: 400;\">na landing page e de tentar ao m\u00e1ximo p<\/span><b>render a aten\u00e7\u00e3o do usu\u00e1rio. <\/b><span style=\"font-weight: 400;\">Por fim, use <\/span><b>c<\/b><a href=\"https:\/\/rockcontent.com\/br\/blog\/cores-que-chamam-atencao-para-vendas\/\"><b>ores criativas e contrastantes<\/b><\/a><span style=\"font-weight: 400;\"> al\u00e9m de adicionar <\/span><b>imagens<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4f1423 elementor-widget elementor-widget-text-editor\" data-id=\"b4f1423\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Use, por exemplo, palavras em <\/span><b>voz ativa<\/b><span style=\"font-weight: 400;\"> e com <\/span><b>senso de urg\u00eancia<\/b><span style=\"font-weight: 400;\">, al\u00e9m de op\u00e7\u00f5es como <\/span><b>\u201cTeste gr\u00e1tis\u201d, \u201cDescontos\u201d e \u201cAcesso gratuito&#8221;<\/b><span style=\"font-weight: 400;\">. Alguns exemplos de melhores CTAs podem ser lidos <\/span><a href=\"https:\/\/resultadosdigitais.com.br\/marketing\/exemplos-de-call-to-action\/\"><b>aqui<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a26df elementor-widget elementor-widget-spacer\" data-id=\"38a26df\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645a35d elementor-widget elementor-widget-heading\" data-id=\"645a35d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Fa\u00e7a testes A\/B<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36b748d elementor-widget elementor-widget-text-editor\" data-id=\"36b748d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Como parte importante da implementa\u00e7\u00e3o de estrat\u00e9gias e ferramentas, os <\/span><b>testes <\/b><span style=\"font-weight: 400;\">s\u00e3o muito necess\u00e1rios no<\/span><a href=\"https:\/\/afiliapub.com\/pt-br\/inteligencia-artificial-e-marketing-digital\/\"><b> marketing digital.<\/b><\/a><span style=\"font-weight: 400;\"> Nesse caso, os <\/span><b>testes A\/B<\/b><span style=\"font-weight: 400;\"> s\u00e3o simples ferramentas que testam<\/span><b> pequenas altera\u00e7\u00f5es <\/b><span style=\"font-weight: 400;\">nas landing pages e suas <\/span><b>consequ\u00eancias <\/b><span style=\"font-weight: 400;\">em termos de otimiza\u00e7\u00e3o. Para isso, tente utilizar <\/span><b>duas vers\u00f5es da p\u00e1gina com pequenas mudan\u00e7as <\/b><span style=\"font-weight: 400;\">em elementos pontuais, como por exemplo:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Altera\u00e7\u00e3o de <\/span><b>cor<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Altera\u00e7\u00e3o na <\/span><b>caixa da CTA<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mudan\u00e7as no <\/span><b>texto <\/b><span style=\"font-weight: 400;\">ou <\/span><b>t\u00edtulo<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Modifica\u00e7\u00f5es na <\/span><b>posi\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">de textos ou <\/span><b>imagens<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-523a739 elementor-widget elementor-widget-text-editor\" data-id=\"523a739\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u00c9 importante ressaltar mais uma vez que essas mudan\u00e7as devem ser <\/span><b>pontuais <\/b><span style=\"font-weight: 400;\">e <\/span><b>individualizadas <\/b><span style=\"font-weight: 400;\">a fim de realmente saber qual delas ofereceu uma melhora nos resultados. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21cac65 elementor-widget elementor-widget-text-editor\" data-id=\"21cac65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>Analise <\/b><span style=\"font-weight: 400;\">cada detalhe <\/span><b>aos poucos<\/b><span style=\"font-weight: 400;\"> e encontre a <\/span><b>melhor combina\u00e7\u00e3o para resultados e convers\u00f5es de sucesso<\/b><span style=\"font-weight: 400;\"> dentro do marketing digital. Com a melhora das landing pages, seu <\/span><b>site <\/b><span style=\"font-weight: 400;\">pode ter<\/span><b> melhores resultados <\/b><span style=\"font-weight: 400;\">como um todo. Voc\u00ea pode encontrar ainda <\/span><b>dicas de pontos de otimiza\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\"> para um <\/span><a href=\"https:\/\/afiliapub.com\/pt-br\/conselhos-praticos-para-criar-um-site-de-sucesso\/\"><b>melhor site no nosso blog<\/b><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-189a5071 elementor-widget elementor-widget-spacer\" data-id=\"189a5071\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c2fdd53 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1c2fdd53\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.afiliapub.com\/affiliates\/affiliates\/signup.php#SignupForm\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Quero ser afiliado<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2393912f elementor-widget elementor-widget-spacer\" data-id=\"2393912f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-7a884076\" data-id=\"7a884076\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d93312e elementor-grid-1 elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"d93312e\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41239 post type-post status-publish format-standard has-post-thumbnail hentry category-apostas-esportivas category-apostas-online category-dicas category-tips tag-afiliapub-pt-br tag-afiliapub-brasil tag-apostas tag-apostas-esportivas tag-natal\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/afiliapub.com\/pt-br\/apostas-de-natal\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/12\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-32-300x172.jpg\" class=\"attachment-medium size-medium wp-image-41252\" alt=\"Apostas de Natal\" srcset=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/12\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-32-300x172.jpg 300w, https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/12\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-32.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/afiliapub.com\/pt-br\/apostas-de-natal\/\" >\n\t\t\t\tApostas de Natal\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdezembro 26, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNenhum coment\u00e1rio\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>O Natal \u00e9 uma \u00e9poca especial do ano, repleta de celebra\u00e7\u00f5es, festividades e, para muitos, uma oportunidade de fazer apostas e tentar a sorte com<\/p>\n\t\t<\/div>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/afiliapub.com\/pt-br\/apostas-de-natal\/\" >\n\t\t\t\tRead More \u00bb\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41224 post type-post status-publish format-standard has-post-thumbnail hentry category-apostas-esportivas category-apostas-online category-dicas category-dinheiro-online category-principiante-latam category-tips tag-afiliapub-pt-br tag-afiliapub-brasil tag-america-latina tag-apostas tag-copa-america tag-esports-pt-br\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/afiliapub.com\/pt-br\/apostas-na-america-latina\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/12\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-31-300x172.jpg\" class=\"attachment-medium size-medium wp-image-41230\" alt=\"Apostas na Am\u00e9rica Latina em 2025\" srcset=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/12\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-31-300x172.jpg 300w, https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/12\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-31.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/afiliapub.com\/pt-br\/apostas-na-america-latina\/\" >\n\t\t\t\tApostas na Am\u00e9rica Latina\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdezembro 19, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNenhum coment\u00e1rio\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Atualmente, a ind\u00fastria de apostas na Am\u00e9rica Latina tem experimentado um crescimento acelerado nos \u00faltimos anos, impulsionado pela combina\u00e7\u00e3o de fatores econ\u00f4micos, mudan\u00e7as legislativas e<\/p>\n\t\t<\/div>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/afiliapub.com\/pt-br\/apostas-na-america-latina\/\" >\n\t\t\t\tRead More \u00bb\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-41212 post type-post status-publish format-standard has-post-thumbnail hentry category-afiliados-iniciantes category-apostas-esportivas category-dicas category-principiante-latam tag-2109 tag-afiliados-4 tag-apostas tag-basquete tag-f1-pt-br tag-futebol\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/afiliapub.com\/pt-br\/principais-eventos-esportivos-de-2025\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/12\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-30-300x172.jpg\" class=\"attachment-medium size-medium wp-image-41218\" alt=\"Principais Eventos Esportivos de 2025\" srcset=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/12\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-30-300x172.jpg 300w, https:\/\/afiliapub.com\/wp-content\/uploads\/2024\/12\/Copia-de-Crie-uma-comunidade-criativa-768-x-430-px-30.jpg 750w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/afiliapub.com\/pt-br\/principais-eventos-esportivos-de-2025\/\" >\n\t\t\t\tPrincipais Eventos Esportivos de 2025\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tdezembro 12, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNenhum coment\u00e1rio\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Em breve come\u00e7amos um novo ano e o ano de 2025 promete ser repleto de grandes eventos esportivos que ir\u00e3o atrair a aten\u00e7\u00e3o de milh\u00f5es<\/p>\n\t\t<\/div>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/afiliapub.com\/pt-br\/principais-eventos-esportivos-de-2025\/\" >\n\t\t\t\tRead More \u00bb\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6623d067 elementor-widget elementor-widget-spacer\" data-id=\"6623d067\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee62938 elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"1ee62938\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div style=\"text-align:center\" ><a  href=\"https:\/\/www.afiliapub.com\/affiliates\/affiliates\/signup.php#SignupForm\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/afiliapub.com\/affiliates\/accounts\/default1\/banners\/4772d4a7.gif\" alt=\"\" title=\"\" width=\"150\" height=\"600\" \/><\/a><img loading=\"lazy\" decoding=\"async\" style=\"border:0\" src=\"https:\/\/www.afiliapub.com\/affiliates\/scripts\/imp.php?a_aid=30063577&amp;a_bid=4772d4a7\" width=\"1\" height=\"1\" alt=\"\" \/>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9b9ab0 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Em resumo, nosso artigo servir\u00e1 para toda a comunidade do marketing: desde afiliados iniciantes a profissionais do marketing mais experientes. Para o marketing digital, cada detalhe conta para uma conclus\u00e3o de sucesso e [&hellip;]<\/p>\n","protected":false},"author":4308,"featured_media":37024,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1982,1983,1977,1889],"tags":[860,576,2084,2083,362],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Afiliapub | Guia De Melhorias Para Aumentar Taxas De Convers\u00e3o<\/title>\n<meta name=\"description\" content=\"Com nosso guia completo voc\u00ea aprender\u00e1 como melhorar landing pages, call to action e outros elementos para aumentar as taxas de convers\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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