{"id":36470,"date":"2024-02-09T02:31:31","date_gmt":"2024-02-09T02:31:31","guid":{"rendered":"https:\/\/afiliapub.com\/?p=36470"},"modified":"2024-02-09T02:53:57","modified_gmt":"2024-02-09T02:53:57","slug":"entendendo-e-aplicando-eeat","status":"publish","type":"post","link":"https:\/\/afiliapub.com\/pt-br\/entendendo-e-aplicando-eeat\/","title":{"rendered":"Entendendo e aplicando EEAT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"36470\" class=\"elementor elementor-36470\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b0efa21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b0efa21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6b52cc5e\" data-id=\"6b52cc5e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3311bc98 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"3311bc98\" data-element_type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Entendendo e aplicando EEAT<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4a98347\" data-id=\"4a98347\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-404fc7f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"404fc7f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ccee819\" data-id=\"5ccee819\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39d34102 elementor-widget elementor-widget-spacer\" data-id=\"39d34102\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d96f4e9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d96f4e9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-1d2180c7\" data-id=\"1d2180c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30d808b5 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"30d808b5\" data-element_type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/02\/Crie-uma-comunidade-criativa-33.png?strip=all&lossy=1&ssl=1\" class=\"attachment-medium_large size-medium_large wp-image-36482\" alt=\"Entendendo e aplicando EEAT\" srcset=\"https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/02\/Crie-uma-comunidade-criativa-33.png?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/02\/Crie-uma-comunidade-criativa-33-300x300.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/02\/Crie-uma-comunidade-criativa-33-120x120.png?strip=all&amp;lossy=1&amp;ssl=1 120w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/02\/Crie-uma-comunidade-criativa-33.png?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/02\/Crie-uma-comunidade-criativa-33.png?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29557db5 elementor-widget elementor-widget-spacer\" data-id=\"29557db5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5170ba34 elementor-widget elementor-widget-text-editor\" data-id=\"5170ba34\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.17.0 - 08-11-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>\u00a0<span style=\"font-weight: 400;\">Para quem busca se atualizar ou simplesmente conhecer o mundo do <\/span><b>SEO <\/b><span style=\"font-weight: 400;\">(Search Engine Optimization), o conhecimento em <\/span><b>EEAT <\/b><span style=\"font-weight: 400;\">\u00e9 muito v\u00e1lido e importante. Por isso, separamos abaixo um guia completo e aprofundado sobre EEAT, suas <\/span><b>funcionalidades <\/b><span style=\"font-weight: 400;\">e a <\/span><b>aplica\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">de EEAT na Google.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14d2378d elementor-widget elementor-widget-text-editor\" data-id=\"14d2378d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Com isso, voc\u00ea conseguir\u00e1 aplicar os <\/span><b>conhecimentos de sucesso <\/b><span style=\"font-weight: 400;\">em diversas \u00e1reas do <\/span><b>marketing digital<\/b><span style=\"font-weight: 400;\">, incluindo o <\/span><b>marketing de afiliados<\/b><span style=\"font-weight: 400;\"> e o mundo de<\/span><b> apostas esportivas<\/b><span style=\"font-weight: 400;\">. E como j\u00e1 dito antes, a otimiza\u00e7\u00e3o de mecanismos de busca \u00e9 um forte aliado para o sucesso e aumento de <\/span><b>lucros<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-478064b elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"478064b\" data-element_type=\"widget\" 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class=\"elementor-toc__header-title\">\n\t\t\t\tTabla de contenidos\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\"><svg class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\"><svg class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24cb01e6 elementor-widget elementor-widget-spacer\" data-id=\"24cb01e6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33be789b elementor-widget elementor-widget-heading\" data-id=\"33be789b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O que \u00e9 EEAT?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16e97e96 elementor-widget elementor-widget-text-editor\" data-id=\"16e97e96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O que chamamos de <\/span><b>EEAT <\/b><span style=\"font-weight: 400;\">tamb\u00e9m j\u00e1 foi definido como EAT e \u00e9 uma sigla criada em 2019, com adi\u00e7\u00e3o de mais um \u201cE\u201d ao final de 2022. Nesse caso, EEAT \u00e9 a abrevia\u00e7\u00e3o para <\/span><b>4 palavras importantes<\/b><span style=\"font-weight: 400;\"> no mundo de <\/span><b>SEO<\/b><span style=\"font-weight: 400;\">, traduzidas aqui para o portugu\u00eas:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Experi\u00eancia <\/b><span style=\"font-weight: 400;\">(Adicionada a sigla mais recentemente)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Especialidade<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Autoridade<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Confiabilidade<\/b><span>.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4063784d elementor-widget elementor-widget-text-editor\" data-id=\"4063784d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Basicamente o EEAT \u00e9 o resumo das <\/span><b>Diretrizes de Qualidade de Pesquisa<\/b><span style=\"font-weight: 400;\"> usadas pelo maior buscador mundial, o pr\u00f3prio <\/span><b>Google<\/b><span style=\"font-weight: 400;\">. Essas Diretrizes s\u00e3o o manual utilizado para a <\/span><b>avalia\u00e7\u00e3o de qualidade dos resultados de pesquisa<\/b><span style=\"font-weight: 400;\"> para p\u00e1ginas da Web. E por sua vez, o Google foca primariamente na <\/span><b>classifica\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">por <\/span><b>requisitos <\/b><span style=\"font-weight: 400;\">como a credibilidade da <\/span><b>p\u00e1gina<\/b><span style=\"font-weight: 400;\">, do <\/span><b>autor <\/b><span style=\"font-weight: 400;\">e at\u00e9 mesmo do pr\u00f3prio <\/span><b>site<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea4b641 elementor-widget elementor-widget-text-editor\" data-id=\"1ea4b641\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<span style=\"font-weight: 400;\">Em resumo, as avalia\u00e7\u00f5es de qualidade dos resultados de pesquisa s\u00e3o feitos por pessoas, os <\/span><b>avaliadores de qualidade<\/b><span style=\"font-weight: 400;\">, que auxiliam diretamente na <\/span><b>medi\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">e <\/span><b>atualiza\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">dos <\/span><b>algoritmos <\/b><span style=\"font-weight: 400;\">da plataforma.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d89d7c elementor-widget elementor-widget-text-editor\" data-id=\"6d89d7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apesar de n\u00e3o ser um medidor direto, o Google utiliza dos t\u00f3picos do <\/span><b>EEAT <\/b><span style=\"font-weight: 400;\">para escolher entre os mais <\/span><b>fortes <\/b><span style=\"font-weight: 400;\">e mostr\u00e1-los de maneira <\/span><b>prim\u00e1ria<\/b><span style=\"font-weight: 400;\">. Portanto, fica evidente que os conceitos dentro do EEAT s\u00e3o muito <\/span><b>v\u00e1lidos <\/b><span style=\"font-weight: 400;\">e <\/span><b>importantes <\/b><span style=\"font-weight: 400;\">para o SEO. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-433326da elementor-widget elementor-widget-spacer\" data-id=\"433326da\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b8fd684 elementor-widget elementor-widget-heading\" data-id=\"2b8fd684\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Se aprofundando mais em cada t\u00f3pico do EEAT<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9236a elementor-widget elementor-widget-text-editor\" data-id=\"cc9236a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Com o conceito geral em mente, \u00e9 hora de se aprofundar mais em cada <\/span><b>ponto <\/b><span style=\"font-weight: 400;\">do EEAT e em como s\u00e3o levados em <\/span><b>considera\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">nas <\/span><b>avalia\u00e7\u00f5es <\/b><span style=\"font-weight: 400;\">e <\/span><b>ranqueamento <\/b><span style=\"font-weight: 400;\">do Google.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6abaf83 elementor-widget elementor-widget-spacer\" data-id=\"6abaf83\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f0905 elementor-widget elementor-widget-heading\" data-id=\"23f0905\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Experi\u00eancia (Experience)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ea176f9 elementor-widget elementor-widget-text-editor\" data-id=\"1ea176f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Como um pilar recentemente inclu\u00eddo, a <\/span><b>experi\u00eancia <\/b><span style=\"font-weight: 400;\">est\u00e1 muito ligada \u00e0 experi\u00eancia <\/span><b>pr\u00e1tica<\/b><span style=\"font-weight: 400;\">, na <\/span><b>vida real <\/b><span style=\"font-weight: 400;\">do avaliador. Sendo assim, recentemente, o Google passa a contar como ponto a <\/span><b>viv\u00eancia <\/b><span style=\"font-weight: 400;\">e <\/span><b>testagem <\/b><span style=\"font-weight: 400;\">e os <\/span><b>feedbacks aut\u00eanticos <\/b><span style=\"font-weight: 400;\">gerados por elas. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71a8b2a1 elementor-widget elementor-widget-text-editor\" data-id=\"71a8b2a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Em resumo, o <\/span><b>compartilhamento de experi\u00eancias<\/b><span style=\"font-weight: 400;\"> pr\u00e1ticas para outras pessoas entra nessa pauta. Nesse ponto, <\/span><b>boas avalia\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\"> com falas acerca da experi\u00eancia, com <\/span><b>opini\u00f5es pessoais<\/b><span style=\"font-weight: 400;\"> e com <\/span><b>m\u00eddias <\/b><span style=\"font-weight: 400;\">auxiliam a provar o ponto de vista de uma experi\u00eancia agrad\u00e1vel.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb668f8 elementor-widget elementor-widget-text-editor\" data-id=\"bb668f8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A <\/span><b>experi\u00eancia <\/b><span style=\"font-weight: 400;\">e a <\/span><b>especializa\u00e7\u00e3o <\/b><span style=\"font-weight: 400;\">podem ser pilares parecidos e facilmente confund\u00edveis, mas de qualquer forma acabam se <\/span><b>complementando <\/b><span style=\"font-weight: 400;\">para uma trilha de sucesso. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce7c1fe elementor-widget elementor-widget-spacer\" data-id=\"5ce7c1fe\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd37960 elementor-widget elementor-widget-html\" data-id=\"1cd37960\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a href=\"https:\/\/www.afiliapub.com\/affiliates\/affiliates\/signup.php#SignupForm\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/e9c2trjq7z6.exactdn.com\/affiliates\/accounts\/default1\/banners\/25238ecc.gif?strip=all&lossy=1&resize=728%2C90&ssl=1\" alt=\"\" title=\"\" width=\"728\" height=\"90\" \/><\/a><img decoding=\"async\" style=\"border:0\" src=\"https:\/\/www.afiliapub.com\/affiliates\/scripts\/imp.php?a_aid=30063577&amp;a_bid=25238ecc\" width=\"1\" height=\"1\" alt=\"\" \/>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3252e3 elementor-widget elementor-widget-spacer\" data-id=\"3252e3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e096de2 elementor-widget elementor-widget-heading\" data-id=\"e096de2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Expertise (Especializa\u00e7\u00e3o)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425aeda1 elementor-widget elementor-widget-text-editor\" data-id=\"425aeda1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No quesito <\/span><b>especializa\u00e7\u00e3o<\/b><span style=\"font-weight: 400;\">, ou expertise, o Google busca ranquear aqueles que s\u00e3o considerados os <\/span><b>melhores<\/b><span style=\"font-weight: 400;\"> em suas \u00e1reas. Entretanto, a especializa\u00e7\u00e3o no EEAT \u00e9 constru\u00edda como um todo, visando <\/span><b>todas as p\u00e1ginas<\/b><span style=\"font-weight: 400;\"> de seu site. \u00a0Aqui, os avaliadores levam em considera\u00e7\u00e3o o desenvolvimento de p\u00e1ginas por <b>especialistas <\/b>no assunto. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3804c763 elementor-widget elementor-widget-text-editor\" data-id=\"3804c763\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Por exemplo, dentro do marketing de conte\u00fado podem ser criados <\/span><b>blogs <\/b><span style=\"font-weight: 400;\">que compartilham <\/span><b>artigos <\/b><span style=\"font-weight: 400;\">sobre o tema do nicho. No caso de uma p\u00e1gina sobre economia e investimentos, um artigo escrito por um economista traz maior destaque pela especializa\u00e7\u00e3o.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368c7b0 elementor-widget elementor-widget-spacer\" data-id=\"368c7b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08355c1 elementor-widget elementor-widget-heading\" data-id=\"08355c1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Autoridade (Authoritativeness)<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27c65725 elementor-widget elementor-widget-text-editor\" data-id=\"27c65725\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">O pilar da <\/span><b>autoridade <\/b><span style=\"font-weight: 400;\">diz muito sobre a <\/span><b>relev\u00e2ncia <\/b><span style=\"font-weight: 400;\">que seu site tem no nicho em quest\u00e3o, ou seja, a autoridade dentro da \u00e1rea imposta por sua imagem. A autoridade \u00e9 um quesito amplo, que \u00e9 avaliado em termos de site, autores e conte\u00fados.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-853a446 elementor-widget elementor-widget-text-editor\" data-id=\"853a446\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A autoridade pode ser facilmente refor\u00e7ada em algumas situa\u00e7\u00f5es, como por exemplo:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A <\/span><b>busca <\/b><span style=\"font-weight: 400;\">de um usu\u00e1rio \u00e9<\/span><b> bem sucedida<\/b><span style=\"font-weight: 400;\"> em seu site e o mesmo faz uma <\/span><b>recomenda\u00e7\u00e3o positiva<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Outros <\/span><b>sites <\/b><span style=\"font-weight: 400;\">recomendam sua p\u00e1gina como uma<\/span><b> boa refer\u00eancia<\/b><span style=\"font-weight: 400;\">;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pr\u00eamios <\/b><span>e <\/span><b>reconhecimentos <\/b><span>dentro do <\/span><b>setor <\/b><span>em quest\u00e3o.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3357ed4 elementor-widget elementor-widget-spacer\" data-id=\"3357ed4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f36644e elementor-widget elementor-widget-heading\" data-id=\"f36644e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Confiabilidade (Trustworthiness)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c5608d9 elementor-widget elementor-widget-text-editor\" data-id=\"1c5608d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No centro de tudo est\u00e1 o que definimos como <\/span><b>Confiabilidade<\/b><span style=\"font-weight: 400;\">, no Ingl\u00eas chamado de <\/span><b>Trustworthiness, <\/b><span style=\"font-weight: 400;\">constru\u00edda a partir de todos os outros pilares. A confian\u00e7a dos usu\u00e1rios em sua p\u00e1gina da Web est\u00e1 muito ligada \u00e0s <\/span><b>informa\u00e7\u00f5es verdadeiras e de confian\u00e7a<\/b><span style=\"font-weight: 400;\"> compartilhadas em seu site. Sendo assim, informa\u00e7\u00f5es verdadeiras para o contexto auxiliam nas<\/span><b> boas coloca\u00e7\u00f5es<\/b><span style=\"font-weight: 400;\"> do seu site em buscadores como o Google.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-babf7d4 elementor-widget elementor-widget-text-editor\" data-id=\"babf7d4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Al\u00e9m disso, a <\/span><b>confiabilidade <\/b><span style=\"font-weight: 400;\">tamb\u00e9m \u00e9 ranqueada levando em considera\u00e7\u00e3o a <\/span><b>seguran\u00e7a <\/b><span style=\"font-weight: 400;\">de seu site de maneira geral. Isso vem principalmente se o seu site cont\u00e9m recursos de <\/span><b>prote\u00e7\u00e3o ao usu\u00e1rio<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2012a4b0 elementor-widget elementor-widget-text-editor\" data-id=\"2012a4b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Portanto, para que o crit\u00e9rio de <\/span><b>confiabilidade <\/b><span style=\"font-weight: 400;\">seja <\/span><b>alto <\/b><span style=\"font-weight: 400;\">em sua p\u00e1gina da web, comece evitando o <\/span><b>espalhamento <\/b><span style=\"font-weight: 400;\">de <\/span><b>fake news<\/b><span style=\"font-weight: 400;\">. Em adi\u00e7\u00e3o, principalmente para lojas virtuais, invista em recursos de <\/span><b>prote\u00e7\u00e3o de dados e compras<\/b><span style=\"font-weight: 400;\">, al\u00e9m de<\/span><b> sistemas de pagamento segurados<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e629f35 elementor-widget elementor-widget-spacer\" data-id=\"7e629f35\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c6d04ba elementor-widget elementor-widget-heading\" data-id=\"6c6d04ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Como posso melhorar os crit\u00e9rios EEAT dentro do meu site?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4992e52f elementor-widget elementor-widget-text-editor\" data-id=\"4992e52f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Com o entendimento dos crit\u00e9rios EEAT, \u00e9 hora de entender como voc\u00ea pode <\/span><b>melhorar <\/b><span style=\"font-weight: 400;\">tais pontos dentro do seu pr\u00f3prio site. Vale lembrar que o EEAT n\u00e3o \u00e9 a \u00fanica <\/span><b>estrat\u00e9gia de SEO <\/b><span style=\"font-weight: 400;\">e portanto n\u00e3o consegue por si s\u00f3 ranquear positivamente seu site. Para tal, busque unir todas as <\/span><a href=\"https:\/\/afiliapub.com\/pt-br\/gerando-trafego-para-links-de-afiliados-com-estrategias-de-seo\/\"><b>estrat\u00e9gias de SEO<\/b><\/a><span style=\"font-weight: 400;\"> juntamente com o melhoramento do EEAT.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc603c elementor-widget elementor-widget-spacer\" data-id=\"cfc603c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea21f86 elementor-widget elementor-widget-heading\" data-id=\"ea21f86\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Produza conte\u00fado de qualidade que seja mencion\u00e1vel<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb662fe elementor-widget elementor-widget-text-editor\" data-id=\"7cb662fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dentre as principais dicas, produzir <\/span><b>conte\u00fado de qualidade<\/b><span style=\"font-weight: 400;\"> \u00e9 uma das primeiras. Aqui, fique atento a produzir um conte\u00fado <\/span><b>relevante<\/b><span style=\"font-weight: 400;\">, <\/span><b>criativo <\/b><span style=\"font-weight: 400;\">e <\/span><b>original <\/b><span style=\"font-weight: 400;\">para o seu p\u00fablico alvo. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60d3069 elementor-widget elementor-widget-text-editor\" data-id=\"60d3069\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Em adi\u00e7\u00e3o, use <\/span><b>fontes confi\u00e1veis<\/b><span style=\"font-weight: 400;\"> e que tamb\u00e9m contenham <\/span><b>relev\u00e2ncia <\/b><span style=\"font-weight: 400;\">dentro da \u00e1rea, auxiliando nos passos de <\/span><b>confiabilidade <\/b><span style=\"font-weight: 400;\">e <\/span><b>autoridade <\/b><span style=\"font-weight: 400;\">do EEAT. Em seguida, fa\u00e7a com que esses conte\u00fados sejam <\/span><b>mencionados<\/b><span style=\"font-weight: 400;\">, criando ainda mais a imagem de <\/span><b>expertise <\/b><span style=\"font-weight: 400;\">e <\/span><b>autoridade<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-576df56 elementor-widget elementor-widget-spacer\" data-id=\"576df56\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8334e7 elementor-widget elementor-widget-heading\" data-id=\"f8334e7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Foque na experi\u00eancia do cliente\n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3a58fc elementor-widget elementor-widget-text-editor\" data-id=\"b3a58fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">N\u00e3o somente para o EEAT, a <\/span><b>experi\u00eancia do cliente <\/b><span style=\"font-weight: 400;\">\u00e9 um ponto crucial para v\u00e1rias \u00e1reas do marketing. Entretanto, aqui a experi\u00eancia do cliente se faz como um <\/span><b>pilar <\/b><span style=\"font-weight: 400;\">muito importante. Para tal, busque entregar ao usu\u00e1rio desde uma boa <\/span><b>navegabilidade<\/b><span style=\"font-weight: 400;\">, <\/span><b>acessos <\/b><span style=\"font-weight: 400;\">com <\/span><b>seguran\u00e7a <\/b><span style=\"font-weight: 400;\">at\u00e9 mesmo o oferecimento de <\/span><b>suporte <\/b><span style=\"font-weight: 400;\">e informa\u00e7\u00f5es.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3910d42 elementor-widget elementor-widget-spacer\" data-id=\"3910d42\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cf6aec elementor-widget elementor-widget-heading\" data-id=\"5cf6aec\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\nUtilizando EEAT no marketing digital\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7a7f50 elementor-widget elementor-widget-text-editor\" data-id=\"b7a7f50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Apesar do<\/span><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/12\/google-raters-guidelines-e-e-a-t?hl=pt-br\"> <b>foco do EEAT<\/b> <\/a><span style=\"font-weight: 400;\">ser o SEO, esses pilares podem ser facilmente aplic\u00e1veis a outros pontos do marketing digital. Por exemplo:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uso de <\/span><b>palavras chaves\u00a0<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">As palavras chaves <\/span><b>guiam <\/b><span style=\"font-weight: 400;\">tanto o <\/span><b>usu\u00e1rio <\/b><span style=\"font-weight: 400;\">quanto o <\/span><b>criador <\/b><span style=\"font-weight: 400;\">do site em entregar o conte\u00fado pretendido para a exata pessoa que est\u00e1 buscando. Como ferramentas, utilize por exemplo o site <\/span><a href=\"https:\/\/pt.semrush.com\/\"><b>Sem Rush<\/b> <\/a><span style=\"font-weight: 400;\">para acessar as <\/span><b>palavras chaves ideais.\u00a0<\/b><\/p><p><br \/><b><\/b><\/p><ul><li aria-level=\"1\"><b>Conte\u00fado produzido<\/b><\/li><\/ul><p><span style=\"font-weight: 400;\">N\u00e3o somente para o EEAT, busque produzir seus conte\u00fados de maneira <\/span><b>relevante <\/b><span style=\"font-weight: 400;\">e <\/span><b>original<\/b><span style=\"font-weight: 400;\">, tentando fugir das fakes news e <\/span><a href=\"https:\/\/afiliapub.com\/pt-br\/evite-trafego-fraudulento-em-suas-campanhas-de-afiliados-com-estas-dicas\/\"><b>fraudes de tr\u00e1fego<\/b><\/a><span style=\"font-weight: 400;\">. Ao produzir seus conte\u00fados fa\u00e7a uma busca aplicada, com<\/span><b> fontes seguras e com expertise,<\/b><span style=\"font-weight: 400;\"> criando <\/span><b>autoridade <\/b><span style=\"font-weight: 400;\">e mostrando <\/span><b>conhecimento<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p>\u00a0<\/p><ul><li aria-level=\"1\"><b>Site seguro<\/b><\/li><\/ul><p><b><\/b><span style=\"font-weight: 400;\">Para al\u00e9m da boa navegabilidade e acessibilidade para diferentes dispositivos, criar um <\/span><b>site com seguran\u00e7a de dados e pagamentos<\/b><span style=\"font-weight: 400;\"> \u00e9 um diferencial crucial. O usu\u00e1rio se sente mais seguro e acolhido, em uma p\u00e1gina com <\/span><b>confiabilidade<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-370e7786 elementor-widget elementor-widget-spacer\" data-id=\"370e7786\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ad9fd18 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7ad9fd18\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.afiliapub.com\/affiliates\/affiliates\/signup.php#SignupForm\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Quero ser afiliado<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74b6fac9 elementor-widget elementor-widget-spacer\" data-id=\"74b6fac9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-4e3c5253\" data-id=\"4e3c5253\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27c2537c elementor-grid-1 elementor-grid-tablet-1 elementor-widget__width-initial elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"27c2537c\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/afiliapub.com\/wp-content\/plugins\/elementor-pro\/assets\/css\/widget-posts.min.css\">\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37913 post type-post status-publish format-standard has-post-thumbnail hentry category-apostas-esportivas category-apostas-online category-dicas category-dicas-de-marketing-online category-geral category-inteligencia-artificial-pt-br tag-afiliapub-pt-br tag-afiliapub-brasil tag-apostas-esportivas tag-chatgpt-pt-br tag-comandos tag-dicas tag-marketing-3 tag-prompt\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/afiliapub.com\/pt-br\/prompts-para-chatgpt-para-usar-nas-apostas-esportivas\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/05\/Crie-uma-comunidade-criativa-50-300x300.jpg?strip=all&amp;lossy=1&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-37919\" alt=\"Prompts para ChatGPT para usar nas apostas esportivas\" srcset=\"https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/05\/Crie-uma-comunidade-criativa-50-300x300.jpg?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/05\/Crie-uma-comunidade-criativa-50-120x120.jpg?strip=all&amp;lossy=1&amp;ssl=1 120w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/05\/Crie-uma-comunidade-criativa-50.jpg?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/05\/Crie-uma-comunidade-criativa-50.jpg?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/05\/Crie-uma-comunidade-criativa-50.jpg?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/afiliapub.com\/pt-br\/prompts-para-chatgpt-para-usar-nas-apostas-esportivas\/\" >\n\t\t\t\tPrompts para ChatGPT para usar nas apostas esportivas\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tmaio 2, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNenhum coment\u00e1rio\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Atualmente o ChatGPT tem sido um excelente aliado no mundo virtual, e dentro das apostas esportivas isso n\u00e3o \u00e9 diferente. Essa simples e poderosa ferramenta<\/p>\n\t\t<\/div>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/afiliapub.com\/pt-br\/prompts-para-chatgpt-para-usar-nas-apostas-esportivas\/\" >\n\t\t\t\tRead More \u00bb\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-18993 post type-post status-publish format-standard has-post-thumbnail hentry category-actualidad\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/afiliapub.com\/pt-br\/boas-informacoes-nos-canais-do-youtube\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"138\" src=\"https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2022\/06\/youtube-300x138.png?strip=all&amp;lossy=1&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-21529\" alt=\"\" srcset=\"https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2022\/06\/youtube-300x138.png?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2022\/06\/youtube.png?strip=all&amp;lossy=1&amp;ssl=1 364w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2022\/06\/youtube.png?strip=all&amp;lossy=1&amp;w=160&amp;ssl=1 160w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/afiliapub.com\/pt-br\/boas-informacoes-nos-canais-do-youtube\/\" >\n\t\t\t\tBoas informa\u00e7\u00f5es nos canais do Youtube\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tabril 25, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNenhum coment\u00e1rio\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Neste come\u00e7o de ano \u00e9 sempre uma boa \u00e9poca para se organizar e fazer o planejamento para 2020. Portanto, o post de hoje \u00e9 sobre uma m\u00eddia com muitas dicas e informa\u00e7\u00f5es, que podem te auxiliar e muito.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/afiliapub.com\/pt-br\/boas-informacoes-nos-canais-do-youtube\/\" >\n\t\t\t\tRead More \u00bb\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-37809 post type-post status-publish format-standard has-post-thumbnail hentry category-apostas-esportivas category-apostas-online category-dicas category-dicas-de-marketing-online category-dicas-para-afiliados category-geral category-marketing-de-afiliacion-pt-br category-marketing-digital-pt-br tag-afiliapub-pt-br tag-afiliapub-brasil tag-linkedin tag-marketing-de-afiliados-3 tag-redes-sociais-2\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/afiliapub.com\/pt-br\/como-fazer-uma-pagina-no-linkedin-efetiva-para-o-marketing-de-afiliados\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/04\/Crie-uma-comunidade-criativa-49-300x300.jpg?strip=all&amp;lossy=1&amp;ssl=1\" class=\"attachment-medium size-medium wp-image-37816\" alt=\"Como fazer uma p\u00e1gina no LinkedIn efetiva para o marketing de afiliados\" srcset=\"https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/04\/Crie-uma-comunidade-criativa-49-300x300.jpg?strip=all&amp;lossy=1&amp;ssl=1 300w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/04\/Crie-uma-comunidade-criativa-49-120x120.jpg?strip=all&amp;lossy=1&amp;ssl=1 120w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/04\/Crie-uma-comunidade-criativa-49.jpg?strip=all&amp;lossy=1&amp;ssl=1 768w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/04\/Crie-uma-comunidade-criativa-49.jpg?strip=all&amp;lossy=1&amp;w=480&amp;ssl=1 480w, https:\/\/e9c2trjq7z6.exactdn.com\/wp-content\/uploads\/2024\/04\/Crie-uma-comunidade-criativa-49.jpg?strip=all&amp;lossy=1&amp;w=640&amp;ssl=1 640w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h4 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/afiliapub.com\/pt-br\/como-fazer-uma-pagina-no-linkedin-efetiva-para-o-marketing-de-afiliados\/\" >\n\t\t\t\tComo fazer uma p\u00e1gina no LinkedIn efetiva para o marketing de afiliados\t\t\t<\/a>\n\t\t<\/h4>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tabril 23, 2024\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-avatar\">\n\t\t\tNenhum coment\u00e1rio\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Dentro do marketing digital \u00e9 de suma import\u00e2ncia explorar as diversas redes sociais e, de maneira adaptada para cada plataforma, disseminar suas estrat\u00e9gias e conte\u00fados<\/p>\n\t\t<\/div>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/afiliapub.com\/pt-br\/como-fazer-uma-pagina-no-linkedin-efetiva-para-o-marketing-de-afiliados\/\" >\n\t\t\t\tRead More \u00bb\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\n\n\t\t\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34124eed elementor-widget elementor-widget-spacer\" data-id=\"34124eed\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ac9dc8d elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"6ac9dc8d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div style=\"text-align:center\" ><a  href=\"https:\/\/www.afiliapub.com\/affiliates\/affiliates\/signup.php#SignupForm\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/e9c2trjq7z6.exactdn.com\/affiliates\/accounts\/default1\/banners\/4772d4a7.gif?strip=all&lossy=1&resize=150%2C600&ssl=1\" alt=\"\" title=\"\" width=\"150\" height=\"600\" \/><\/a><img decoding=\"async\" style=\"border:0\" src=\"https:\/\/www.afiliapub.com\/affiliates\/scripts\/imp.php?a_aid=30063577&amp;a_bid=4772d4a7\" width=\"1\" height=\"1\" alt=\"\" \/>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-621a1a25 elementor-widget elementor-widget-spacer\" data-id=\"621a1a25\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ac6b62a elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-html\" data-id=\"2ac6b62a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div style=\"text-align:center\"><a href=\"https:\/\/www.afiliapub.com\/affiliates\/affiliates\/signup.php#SignupForm\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/e9c2trjq7z6.exactdn.com\/affiliates\/accounts\/default1\/banners\/fdf7f2fb.gif?strip=all&lossy=1&resize=450%2C450&ssl=1\" alt=\"\" title=\"\" width=\"450\" height=\"450\" \/><\/a><img decoding=\"async\" style=\"border:0\" src=\"https:\/\/www.afiliapub.com\/affiliates\/scripts\/imp.php?a_aid=30063577&amp;a_bid=fdf7f2fb\" width=\"1\" height=\"1\" alt=\"\" \/>\n<\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55cb3d99 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55cb3d99\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f29b3f6\" data-id=\"3f29b3f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56a27436 elementor-widget elementor-widget-spacer\" data-id=\"56a27436\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Para quem busca se atualizar ou simplesmente conhecer o mundo do SEO (Search Engine Optimization), o conhecimento em EEAT \u00e9 muito v\u00e1lido e importante. Por isso, separamos abaixo um guia completo e aprofundado sobre EEAT, suas funcionalidades e a aplica\u00e7\u00e3o de EEAT na Google. Com isso, voc\u00ea conseguir\u00e1 aplicar os conhecimentos de sucesso em diversas [&hellip;]<\/p>\n","protected":false},"author":4308,"featured_media":36482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1983,1977,1889,37],"tags":[860,576,2073,2074,1970,362,1851],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v21.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Afiliapub | Entendendo e Aplicando EEAT<\/title>\n<meta name=\"description\" content=\"Separamos abaixo um guia completo e aprofundado sobre EEAT, suas funcionalidades e a aplica\u00e7\u00e3o de EEAT na Google.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/afiliapub.com\/pt-br\/entendendo-e-aplicando-eeat\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" 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