{"id":27606,"date":"2023-01-30T10:05:20","date_gmt":"2023-01-30T10:05:20","guid":{"rendered":"https:\/\/www.afiliapub.com\/?p=27606"},"modified":"2023-07-13T13:32:25","modified_gmt":"2023-07-13T13:32:25","slug":"link-marketing-influencers-2023","status":"publish","type":"post","link":"https:\/\/afiliapub.com\/latam\/link-marketing-influencers-2023\/","title":{"rendered":"Tendencias de Marketing de Influencers 2023"},"content":{"rendered":"<div id=\"bsf_rt_marker\"><\/div>\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27606\" class=\"elementor elementor-27606\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60a3d612 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60a3d612\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-740ea5b2\" data-id=\"740ea5b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0960950 elementor-widget elementor-widget-heading\" data-id=\"0960950\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing de influencers 2023<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b61016e elementor-widget elementor-widget-image\" data-id=\"b61016e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2023\/01\/Tendencias-de-Marketing-de-Influencers-2023-1.jpg\" class=\"attachment-large size-large wp-image-27608\" alt=\"marketing de influencers\" srcset=\"https:\/\/afiliapub.com\/wp-content\/uploads\/2023\/01\/Tendencias-de-Marketing-de-Influencers-2023-1.jpg 900w, https:\/\/afiliapub.com\/wp-content\/uploads\/2023\/01\/Tendencias-de-Marketing-de-Influencers-2023-1-300x169.jpg 300w, https:\/\/afiliapub.com\/wp-content\/uploads\/2023\/01\/Tendencias-de-Marketing-de-Influencers-2023-1-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d049a56 elementor-widget elementor-widget-text-editor\" data-id=\"d049a56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El <strong>Marketing de Influencers<\/strong> o <strong>Influencer Marketing<\/strong> ha ido evolucionando a lo largo de los a\u00f1os hasta convertirse en una de las estrategias m\u00e1s rentables del mundo. Este tipo de marketing es impredecible y puede cambiar de la noche a la ma\u00f1ana, pero hay ciertas tendencias que si van a influir al <strong>crecimiento<\/strong> y <strong>visibilidad<\/strong> de tu marca o empresa gracias a la importancia de estas estrategias.<\/p><p>Muchas empresas toman la decisi\u00f3n de contratar la <strong>figura de un influencer<\/strong> para expandir su negocio a otro tipo de p\u00fablico y as\u00ed tener un <strong>gran impacto<\/strong> en las diferentes redes sociales. Esto va a ayudar a que la estrategia se dirija exclusivamente a un grupo de personas en un momento determinado, y va a provocar<strong> relaciones estrechas<\/strong> entre cliente y marca.<\/p><p>A continuaci\u00f3n, <a href=\"https:\/\/www.afiliapub.com\/\"><strong>Afiliapub<\/strong> <\/a>te trae las principales tendencias del <strong>Marketing de Influencers<\/strong> de <strong>2023<\/strong> que tienes que tener en cuenta para tener \u00e9xito en tus campa\u00f1as.<\/p><h2>Tendencias de Marketing de influencers 2023<\/h2><p>El <strong>Marketing de Influencers<\/strong> pretende seguir creciendo y expandi\u00e9ndose este 2023 con <strong>nuevas tendencias<\/strong> que van a hacer que este mercado siga siendo uno de los m\u00e1s importantes. Las principales tendencias de este a\u00f1o son las siguientes:<\/p><h3>Tiktok es el presente y futuro<\/h3><p>Cada vez m\u00e1s marcas o empresas utilizan esta red social para <strong>promocionarse<\/strong> y <strong>crear contenido<\/strong> que aporte cercan\u00eda. Tiktok ha tenido un <strong>crecimiento imparable<\/strong> estos \u00faltimo a\u00f1os, y 2023 no va a ser menos, puesto que sus previsiones para este a\u00f1o son m\u00e1s altas.<\/p><p>Los usuarios consumen constantemente contenido de <strong>audio<\/strong> y <strong>v\u00eddeo<\/strong> que proporciona esta aplicaci\u00f3n, adem\u00e1s de que conf\u00edan en las <strong>rese\u00f1as<\/strong> realizadas por los creadores de contenido, dado que es son m\u00e1s cercanos en Tiktok.<\/p><p>Es muy importante tener presencia en esta red social, ya que hay m\u00e1s de <strong>2.000 millones de usuarios<\/strong> en todo el mundo, y 14 millones solo en Espa\u00f1a.<\/p><h3>Importancia de los nano y microinfluencers<\/h3><p>Actualmente hay tres tipos de influencers: <strong>nanoinfluencers<\/strong>, que son aquellos que tienen unos miles de seguidores; <strong>microinfluencers<\/strong>, tienen m\u00e1s notoriedad y decenas de seguidores; y los <strong>macroinfluencers<\/strong>, que tienen miles o incluso, millones de seguidores.<\/p><p>Los <strong>nano<\/strong> y <strong>microinfluencers<\/strong> funcionan mejor como<strong> imagen de marca<\/strong> que los creadores de contenido que tienen millones de seguidores. Esto se debe a que al tener menos seguidores, se crea una <strong>cercan\u00eda <\/strong>con el p\u00fablico\u00a0y el <strong>impacto<\/strong> es mayor en las empresas. Cada vez hay m\u00e1s marcas interesadas en este tipo de perfil porque al gastar <strong>menos presupuesto<\/strong> pueden <strong>crear campa\u00f1as m\u00e1s atractivas y originales<\/strong>.<\/p><h3>Metaverso<\/h3><p>Este \u00faltimo a\u00f1o el <strong>Metaverso<\/strong> ha tenido un gran impacto en la sociedad, consiguiendo tanto <strong>atenci\u00f3n<\/strong> como <strong>cr\u00edticas<\/strong>. Ante esta nueva pr\u00e1ctica, muchas marcas como <strong>Nike<\/strong> o <strong>Gucci<\/strong> se han embarcado en el <strong>Metaverso<\/strong> para poder expandirse en el <strong>mundo virtual<\/strong>.<\/p><p>Las empresas planean <strong>introducir influencers en el mundo virtual<\/strong>, sin embargo, no es una estrategia <strong>ni barata ni escueta<\/strong>. Pero ojo, aunque es una revoluci\u00f3n tecnol\u00f3gica y es popular, a\u00fan no est\u00e1 lista para ejercer todo su potencial.<\/p><h3>Diversidad<\/h3><p>La <strong>diversidad<\/strong> es una cualidad que tiene que tener presente una marca para <strong>impactar<\/strong> en todos los sectores de la <strong>sociedad<\/strong>, y <strong>m\u00e1s para conectar con los j\u00f3venes<\/strong>. Cada vez es m\u00e1s pedida la <strong>representaci\u00f3n de todos los grupos sociales<\/strong> en las campa\u00f1as publicitarias, adem\u00e1s de necesario. Ya no sirve que la diversidad este presente solo en ciertas fechas del a\u00f1o, sino que tiene que ser <strong>identidad de marca<\/strong>.<\/p><p>Las empresas buscan a influencers que representen estos <strong>valores<\/strong> para que el p\u00fablico al que se dirigen se sienta identificado con la marca. Los usuarios cada vez toman m\u00e1s en cuenta las campa\u00f1as y <strong>analizan los mensajes que lanzan las marcas<\/strong>, puesto que buscan la <strong>misma diversidad de la sociedad en los anuncios<\/strong>.<\/p><p>Hay que tener en cuenta que esta diversidad hay que introducirla de manera gradual, dado que puede generar el efecto contrario en los usuarios y finalmente la rechazar\u00e1n.<\/p><p>Estas son las principales <strong>tendencias del mundo del Marketing de Influencers<\/strong> que se presentan este a\u00f1o <strong>2023<\/strong>. Hay que estar muy atento a los cambios que se generan para no perder la oportunidad de crecer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-649d16f3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"649d16f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.afiliapub.com\/affiliates\/affiliates\/signup.php#SignupForm\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">QUIERO SER AFILIADO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Marketing de influencers 2023 El Marketing de Influencers o Influencer Marketing ha ido evolucionando a lo largo de los a\u00f1os hasta convertirse en una de las estrategias m\u00e1s rentables del mundo. Este tipo de marketing es impredecible y puede cambiar de la noche a la ma\u00f1ana, pero hay ciertas tendencias que si van a influir [&hellip;]<\/p>\n","protected":false},"author":4307,"featured_media":27608,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[36,1892,1891,1894],"tags":[1786,1807,1784],"class_list":["post-27606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-afiliados-intermedios-latam","category-afiliados-principiantes-latam","category-marketing-digital-latam","tag-1786","tag-marketing-de-infuencers","tag-tendencias-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Afiliapub | Afiliaci\u00f3n | Tendencias 2023 | Marketing de Influencers<\/title>\n<meta name=\"description\" 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